The Kings of Los Angeles organized an Armenian night last week, and that turned into a disaster of public relations.
The Los Angeles region is home to the largest Armenian community outside Armenia, so the team paid tribute to the Armenians in the region.
Fans who attended a match on February 22 against the Utah hockey club received an Armenian scarf.
The scarves were made in Türkiye.
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The artists dance the Armenian heritage night during the first period between the Utah Hockey Club and the Los Angeles Kings in Crypto.com Arena on February 22, 2025, in Los Angeles. (Juan Ocampo / NHLI via Getty Images)
Neighboring countries are historical enemies resulting from the death of around 1.5 million Armenians in massacres, deportations and forced marches which began in 1915 in Ottoman Türkiye. Historians largely consider the event as a genocide, although Turkey rejects the concept.
After hearing criticism, the Kings apologized.
The Los Angeles Kings logo in a match between the Los Angeles Kings and the Dallas stars at the American Airlines Center in Dallas, Texas, March 2, 2022. (Jerome Miron / USA TODAY SPORTS)
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“We, the Kings of Los Angeles and our partners in Rank & Rally sincerely want to apologize to all our friends from the Armenian community and beyond for surveillance that may have inadvertently impacting on your experience during what should have been a happy celebration,” said the Kings in a statement published on Saturday.
“We approach, store and sell goods from a selected list of manufacturers who are officially authorized by the League, and we did not know the origin of the production of the article.”
Crypto.com Arena February 9, 2024, in Los Angeles. (Aaronp / Bauer-Griffin / GC images)
The Kings offer reimbursements or comprehensive exchanges in person or by mail to anyone who bought the scarf at the Team La Store.
