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Welcome Friday to The Masters. Tune in to the Masters app, Masters.com, Prime TV, Paramount+ and ESPN for your wall-to-wall coverage!
Yes, it seems like a big task. In a way, this is aimed at golf enthusiasts. Gone are the days when CBS would turn on the cameras at 3 p.m. and show us four straight hours of golf.
But that’s not necessarily a bad thing. As might be expected, Augusta National has had to evolve, along with its partners, into this new era of streaming. This is tricky, because Augusta is famous for shaping media coverage of this event. Sometimes you wonder if they want you to see it at all. I understand.
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I will say though that the introduction of Prime into this year’s tournament was more successful than I would have expected.
But first, a quick overview of how to watch golf today, tomorrow and, most importantly, Sunday:
How to watch the 2026 Masters on TV
So that’s basically it, in a nutshell. Sure, this summary may be huge, but it’s still a summary nonetheless. Or something like that.
To watch The Masters all day – from sunrise to sunset – you need a combination of Paramount+, Amazon Prime and ESPN. It’s for today. To watch over the weekend, you can ditch the Amazon subscription if you want, but get CBS back.
Again, this seems intimidating. “All you need is a laptop, a TV and a few subscriptions.” ALL RIGHT. It looks awesome! Thank you, Augusta, for letting us in!
Some people, rightly so, are annoyed:
I understand. Too many cooks in the kitchen. This certainly applies here. But these are the times we live in. The streaming era is unforgiving. This all sounded great on paper years ago, but now it’s become exhausting.
But it’s not all bad. To begin with, the simplest answer to all of this is “Just use The Masters app”. Yes, it’s a great app. He has everything. You can watch it all, in one place. Same with Masters.com.
You can head there now and watch the featured groups, the Amen corner and holes 4, 5 and 6.
Obviously, this won’t suit everyone. It can also be clunky, as most streaming apps are. It’s just the nature of the business.
JACK NICKLAUS’ CEREMONY TEE SHOT AT MASTERS COMES DANGEROUSLY CLOSE TO PATRONS
Many people also don’t realize that you can install the Masters app on your smart TVs, so they end up holding a phone or staring at their laptop all day. Not great. And yes, I’m talking about older people. I don’t think it’s a big secret.
I will give Prime credit though. Again, typically when a new streaming service gets involved in a sport, it can be risky. Netflix was crucified for a pretty mediocre MLB debut a few weeks ago.
By all accounts, Prime has been solid so far this week:
Again, not bad. I’ve seen these things escalate pretty quickly. Prime seemed ready to go, which makes sense considering they’ve had the Thursday Night Football package for years now.
Regardless, like everything in 2026, coverage of the Masters was met with mixed reviews all week. Do we feel like we’re being shot at? Of course. Has Prime been a nice addition to fill the gap between the matinee and the main broadcast? Absolutely.
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Some people will tell you to stop complaining, because there was a time, not long ago, when you weren’t getting results. any TV coverage of the Masters until 3 p.m.
This is obviously no longer the case. Now you can watch golf all day long.
You just have to work to find it.
