Meghan Markle is invited to pay attention to her marketing tactics because they could be short -lived.
The Duchess of Sussex, which announced that its lifestyle products had been sold in the minutes following their launch, is recalled to be vigilant on its brand strategy.
Expert Jennifer Newton writes for Mirror: “Of course, we do not know how many products there were first – we do not know how limited it was.
“But in a way, it seems to me to be a fairly good brand strategy because it works on the principle of rarity. It searches the demand thanks to the idea that the products are something at prices and that you must wait for it – and that it will have more supplies very soon.
According to her, she noted: “The whole story at the moment is that it was extremely successful because everything has sold an hour so that people who want to obtain the product are on tent dishes to follow when it will announce that it is more. It can work quite well, but I do not suppose that it will reveal how limited action has been.
“The price of its jam is really the price that Fortnum and Mason is invoked, so it is really at the top of the end with a high -end pricing point. For the moment, I must say that after what seems to be a fairly fragile start, the launch was good with a little punch.”
The expert added: “What Meghan will have to be careful with is that she has more product to access people in a reasonable time, because the more you lead the desire of people, but you do not have the products to meet this request, so it will fall flat.”
