Meghan Markle is planting the seeds for the next chapter of her lifestyle brand and all signs point to Australia.
As she prepares to travel to the West Indies with Prince Harry next month, the Duchess is plotting what could be a strategic expansion of her growing business, As Ever.
While the royal couple’s visit includes public engagements, Meghan’s schedule has a distinctly entrepreneurial side.
She is set to appear at the exclusive Her Best Life Retreat in Sydney, a luxury gathering where attendees can expect curated experiences and wellness-focused sessions at the InterContinental Sydney.
The Duchess has reportedly secured a dozen brands in Australia for As Ever, ranging from skincare and homewares to gardening tools, jewelry and even podcasting.
It’s a broad portfolio that hints at a brand aiming to be less of a boutique and more of a lifestyle ecosystem.
Royal insiders suggest this trip is far from a chance visit. Industry observers say it could serve as a testing ground for a new audience, especially given the country’s strong appetite for wellness culture and high-end lifestyle brands.
