- Meta adds a dating assistant fed by AI to dating Facebook
- The assistant will help improve profiles, close searches and tailor matches
- Another new feature called Meet Minger will offer a surprise match per week
Facebook dating is not the romantic mastodon that Tinder or Bumbles have been, but Meta thinks that his digital cupid can find that you like with a pinch of AI and a turn of roulette. Facebook Dating now includes a “Meet Cute” feature that automatically associates you with a surprise match every week and, in case chance at random does not work, there is a new dating assistant fueled by AI to help you.
Meta thinks that the current scanning system leaves many exhausted romance researchers. The company wants to position Facebook dating as antidote, something for those who are single and find themselves looking at their phone highly, wondering if the dating applications are supposed to be fun.
Novel assistant
The AI dating assistant is trying to be a virtual winger for your own profile and to find you a match. Instead of scrolling until your thumb cramps, you can type exactly what you are looking for. The AI can then go beyond the standard filters of size, education or the hometown.
The prompts could be as specific as “someone who lives near me and likes to do activities on the water” or “a girl in Brooklyn who loves baseball, and is not allergic to pets”. The assistant analyzes these prompts and brings suggestions adapted to your preferences.
The assistant doubles a coach for your own profile, offering advice to rewrite your biography and suggesting ideas for the first messages or date points. For people who fear writing BIOS, it could be a lifeline. For anyone who felt stuck to watch a flashing slider in the “About Me” section, it is difficult to deny the attraction of having a little digital help.
Meet a cute assortment
Meet Mignon, on the other hand, remove the decision -making of your hands once a week. Each user obtains a surprise correspondence chosen by the Meta algorithm, with the possibility of discussing or passing. Theoretically, this reintroduces part of the serendipity to meet someone at random in real life, which dating applications have largely replaced. It probably depends on how random correspondence takes place. On the other hand, if you hit it with one or more “random” matches, you may wonder if they are so random or if you are so bland that everyone could be a good match for you.
Together, the two features represent a change in the way Meta wants Facebook dating to stand out. Hundreds of thousands of people in North America still create profiles each month, and matches between 18 to 29 years have increased by 10% from one year to the next, according to Meta. But the application has lagged behind competitors like Tinder and Hinge, who are already experimenting with their own AI characteristics. Meta’s bet is that the combination of a proactive assistant with an algorithmic surprise will help feel more efficient and perhaps even more fun.
The fact that it works depends on how meta-balances the wisdom of AI and random sparks of love, and if singles can trust AI to manage the questions of the heart.
