- Microsoft would have tested an internal level of Xbox play supported on advertising
- The level will be free and will not require an Xbox Game Pass pass subscription
- However, the sessions will probably be capped and will include announcements before the game
Microsoft could prepare to launch a free Xbox Cloud game level supported by advertisements.
A report by The Verge reveals that Microsoft is testing this level funded by internal advertising, with which company employees are able to broadcast selected titles without the need for an Xbox subscription. The problem being that the players must look at a handful of ads before playing.
Sources have told The Verge that the level funded by advertising includes that some players may have, as well as titles presented in free play days (essentially a demo for a game, generally available for a limited time), as well as retro Xbox classics. It is the Activision catalog of retro titles from the 80s and 90s.
According to these sources, this free Xbox Cloud play level plays about two minutes of ads before allowing players to broadcast games via the service. The sessions also seem to cap at one hour, with a total of five free hours available per month. However, this could change if the functionality is put online on the Xbox consoles.
There is not yet a word on a launch date for this free level, but it will soon go in public tests (probably via Xbox Insider) and will be available on Xbox Series X, Series S, Xbox One, PC, Manandhelds and Browsers.
Although a free Xbox Cloud play level supported by advertising seems to be an harmless announcement in itself, the relationships of its existence could not have arrived at a worse moment. Microsoft did not confirm a long time ago scanning changes and price increases for Xbox game pass levels. The consumers’ response to which Xbox’s website was so serious under the weight of the players rushing to unsubscribe.
There is also no time after Microsoft has confirmed another price increase in Xbox Series X and Series S in the United States. Microsoft said the increases have occurred in “the macroeconomic environment”, but the brand’s reputation has undoubtedly suffered accordingly.
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