The CEO of Vodafonethree, Max Taylor, was named Power 50 Person of the Year to the Mobiles Industry Awards 2025.
The price of the person of the year is awarded to the most influential individual in the British mobile sector in the last 12 months.
The Power 50 is the product of months of research and profiling, the person of the year being the individual who, according to our judges, was the most inspiring and innovative leader in the British mobile industry in the last 12 months. Congratulations to Max and all our power 2025 50!
Congratulations to the last 10 members of the Power 50 2025:
1. Max Taylor, CEO, vodafonethree
2. Lutz Schüler, CEO, Virgin Media O2
3. Dame Melanie Dawes, Director General, Ofcom
4. Claire Gillies, CEO – Consumer, BT group
5. Greg Mesch, CEO, Cityfibre
6. Jon James, CEO – Business, Bt Group
7. Katherine Ainley, CEO of the United Kingdom and Ireland, Ericsson
8. Peter Kyle, former secretary of science, innovation and technology, British government
9. Alex Baldock, CEO, Currys
10. Andrea Doná, Network Head, Vodafonethree
Full power 50 2025 is:
11 Steve Oliver, CEO, Musicmagpie
12 Christian Hindennach, Commercial Director, Virgin Media O2
13 Jon Shaw, Director of Consumer Operations, Vodafonethree
14 Jeanie York, CTO, Virgin Media O2
15 Nick Gliddon, Director, Company, Vodafonethree
16 Ashley Schofield, CEO, Giffgaff
17 Jo Bertram, CEO, O2 Daisy
18 Malcolm Cubitt, product director, mobile – consumer, BT group
19. Rob Winterschladen, Consumer Director, Vodafonethree
20 Sharon Meadows, MD Marketing & Commercial – Consumer, Bt Group
21 James Du-Cann, director of telecommunications and retail in the United Kingdom at Apple
22 Andy Morris, executive vice-president, like Wize
23 Jonathan Taylor, CEO, Tesco Mobile
24 Stephen Shurrock, CEO, Lebara
25 Valeria Baiamonte, responsible for the transformation and integration of networks, Vodafonethre
26 Paul Crossman, CEO, real solutions
27 Craig Smith, Managing Director, Mobile Mazuma
28 Howard Watson, Head of Security and Networks, BT group
29 Nicki Lyons, Director of Corporate Affairs and Sustainability, Vodafonethree
30 Thea Sztejka, Managing Director, Bt Wholesale
31 Help Chambers, Mobile Director, Sky
32. Mark Trundle, Senior Director, Samsung UK & I
33. Rohit Vedi, CEO, Mobile ID
34. Deborah Honig, customer chief, Samsung UK & I
35. William Paterson, Uk & Ireland Country Director, TCL and Alcatel
36 Ben Case, Director General of Connectivity, Sky
37. Dave McGinn, CEO, Daisy Communications
38. Danny Marshall, director of the peripheral and business development portfolio, EE
39. Miles Norman, United Kingdom and Managing Director of the country, Lenovo Mobile Business Group (Motorola)
40 Terry O’Brien, CEO, Giacom
41. Nick Porter, vice-president of MX Product, Strategy & Commercial, Europe, Samsung
42. Peter Carnall, CEO, Ege
43. Paul O’Sullivan, director of Wholesale Mobile, Virgin Media O2
44. Phil Lander, VP Mobile Experience, B2B, Samsung Electronics UK
45. Andy Silcock, co-founder, Kid-A
46. Ed Connolly, Commercial Director, Currys
47. Annika Bizon, VP Product and Marketing, Samsung UK & I
48. Ravi Navaratnam, Director, Eroaming Esim
49. David Copestake, head of electronic commerce, ege
50 Brendan Arndt, principal director of devices, Vodafonethree
- For more information on our Power 50 or to get more involved in mobile industry prices, please contact [email protected]
The winner is selected as a result of in -depth interviews with main key figures, operators and retailers to manufacturers and distributors.
It rewards people who inspire their companies with their values, but also have an influence beyond existing roles, serving as inspiration for the rest of the profession.
To make the Power 50 list, a frame must be daring in its leadership and vision, and has exceeded expectations in the different categories we have chosen.
Previous winners of the Power 50 Person of the year:
- 2024: Marc Allira, CEO, EE and BT Consumption
- 2023: Ahmed Essam, CEO, Vodafone Uk
- 2022: Lutz Schüler, CEO, Virgin Media O2
- 2021: Marc Allira, CEO, EE and BT Consumption
- 2020: Nick Jeffery, CEO, Vodafone
- 2019: Marc Allira, CEO, EE and BT Consumption
- 2018: Marc Allira, CEO, EE and BT Consumption
- 2017: David Dyson, CEO three United Kingdom
- 2016: Sebastian James, CEO of the group, Dixons Carphone
- 2015: Sebastian James, CEO of the group, Dixons Carphone
- 2014: Andrew Harrison, CEO of Carphone Warehouse
- 2013: Olaf Swantee, CEO, EE
- 2012: Simon Stanford, vice-president of the British telecommunications and networks division and Ireland, Samsung UK
- 2011: Guy Laurence, CEO, Vodafone UK
- 2010: Tom Alexander, CEO, everything everywhere
- 2009: Andrew Harrison, CEO of Carphone Warehouse
- 2008: Kevin Russell, CEO, three United Kingdom
