While the crypto space is consolidated, Moonpay is quietly becoming the infrastructure layer for the next web 3 wave.
With more than 30 million verified users In 160 countries and a global battery entirely under license, society allows everything, from Fiat onramps to integrated DEFI experiences.
Originally launched to make the portfolio trim transparent via Apple Pay and Debit cards, Moonpay now feeds the API-ST solutions used by almost all the main DEFI applications.
“We started with a simple question, how do you recharge your wallet?” The CEO and co-founder of Moonpay, Ivan Soto-Wright, told Coindesk in an interview. It is now a question of giving developers the tools to introduce crypto into daily life.
Ivan Soto-Wright speaks on the main stage of the 2025 consensus, in Toronto on May 15.
The company pushes towards a fully focused “headless” infrastructure model, where developers can connect Moonpay to their products like Stripe.
Helio, one of the recent acquisitions of Moonpay, underlines this trajectory. Moonpay acquired the cryptographic payment processor fed by Solana in January, for $ 175 million.
Despite its size and range, Moonpay still works with a start -up mentality. With only 300 employees, the team is “executed first” and has focused tirelessly on efficiency. The company experienced a growth of 112% in annual shift, the T1 2025 marking its strongest quarter of all time.
Moonpay wins mainly via transaction costs on cryptography purchases via debit cards, VenMo and Apple Pay. But he experiences zero trading products such as the “balance”, which allows users to deposit species and to negotiate instantly.
Soto-Wright is a well-known entrepreneur and investor, and is a member of the Fintech Advisory Council of the Milken Institute.
Before Moonpay, he was CEO and co-founder of Smart Money App Savableable. He began his career in the investment company based in London Redington.
Coindesk: What trends do you see emerging in the crypto?
Soto-Wright: “Dexs will exceed CEX, users demanding control of their assets but expecting the smooth UX of a centralized platform.”
“Moonpay’s ethics is that more cryptographic transactions should be peer-to-peer, taking advantage of decentralized exchanges. We find a general passage from CEFI to DEFI, with decentralized exchanges currently dominating 30% of the market. I see this trend continuing to change over time – Defi is global and ultimately reduces friction and costs by removing the intermediary. »»
How do you expect the portfolio market to develop?
“Cryptocurrency portfolios will possibly replace bank accounts. Users will have several portfolios, as you and I have a number of bank accounts now. Moonpay provides the critical mission infrastructure to feed these portfolio experiences, both from our Moonpay Widget and API product. ”
Does Moonpay plan to make more short-term acquisitions?
“M&A is a huge growth engine for our business. We consider it an accelerator to help us move quickly and put more products on the market. A large part of our mergers and acquisitions strategy is to identify good companies to help make our vision of the future of payments.
“We are still open to mergers and acquisitions,” said Soto-Wright, noting that past acquisitions were positive in cash flow from the first day. “These are speed, scaling by acquiring large teams with a state of mind of founder Sharp.”
What features do customers want better ux?
A central theme for Moonpay is the goalkeeper’s passage to non -guardian finance. “We believe that crypto should be non-Garden first,” said the CEO of the company.
To facilitate this change, Moonpay develops what he calls “CEX experience in a deffi environment”. This means abstraction of the complexity of spokespersons, utxos, compliance – in SDK and widgets that are easy to integrate. “Think about it as as exciting the convenience of a centralized exchange and put it in your own wallet.”
What is the future in Moonpay?
Although it is not yet confirmed, a stablecoin of Moonpay could be in the pipeline.
“We take our time, but you can see the first signs of balance. Finally, there could be a stablecoin. ”
Read more: why Moonpay and Paypal have teamed up to extend the adoption of cryptography in the United States
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