Netflix recently unveiled major updates to the design of its platform, and although there are interesting features to hope in the future, some subscribers are not convinced.
While the streamer started his life as a place to attend your favorite programs and films without having to translate into the rental store, the platform has evolved over the years to host a plethora of video games, and various live events, including weekly WWE and NFL games. The content of the Streamer pivot has led some subscribers frustrated by the unique approach to a user interface that has barely changed since its creation.
Everything that is due to change, with a new home page designed to offer users the best experience with the media for which they mainly use the platform, be it sport, game or television and films. The Netflix product manager, Eunice Kim, known as the project: “We wanted to create a more flexible experience for our large entertainment offers, more intuitive and reactive to the needs of our members.”
Changes include real-time recommendations based on current mood and interest, additional information on the titles of the platform such as “Emmy Award” or “# 1 in television emissions” and a new, cleaner design for the platform’s destination page.
Are all these changes a good thing?
To watch
However, these new features are also delivered with drawbacks, it was largely assumed that the removal of interactive television specials such as Black mirror: bandersnatch And Unbreakable Kimmy SCMIDT final Kimmy vs Reverend is the result of the new software that can no longer support these types of content.
And this is not the only thing that subscribers are dissatisfied, with a Reddit user indicating that the “new design is zero !!” And calling on engineers to be dismissed, comparing the new user interface to video notoriously difficult to navigate.
The new design is zero !! From R / Netflix
However, some responses to the original position were more positive, an answer indicating “I love new design”, while others remained cautiously optimistic by saying “I am nervous but full of hope”.
Some of the new features look great
For my money, however, although it certainly takes some time to get used to it, there are new very cool features on the horizon.
To start, the small change of mobile shortcut for research and my list far from the sidebar and at the top of the page will allow a bother in the menus while trying to find basic features – I for my part more than once in profile while trying to search for a special program. The use of a generative AI in the research function, which means that users can use conversational sentences to focus on the type of content they like to watch, for example “I want to watch a Mumbecore film in the mid -2000s” rather than scrolling down endless comedies.
One of the features which, I hope, will arrive at the new design is the vertical discovery flow – illustrated above – which should be tested in the coming weeks. The new flow seeks to reproduce the feeling of scrolling Tiktok by watching film clips, except here, if you sting your interest, rather than engaging in an exasperating search through the comments to find the title, you can simply press the video to be brought back directly to the full film or to the show.
It is definitely ready to be a new era for Netflix, and which naturally has nervous subscribers, but with the site increasingly overloaded by its extent of content, this could be a very welcome update.
