- The Netflix Ted Sarandos CO-PDG announced the use of generative AI in an original production for the first time
- EternautAn Argentinian science fiction show, used generative artificial intelligence to create VFX of a building collapse
- The company says it is “delighted with results”
Netflix used the visual effects generated by AI for the first time in a television program or a film this year, and the CO-PDG Ted Sarandos is quite satisfied with the result.
Addressing investors Thursday July 18, Sarandos revealed an Argentinian science fiction show, Eternautis the first production of Netflix to use AI to generate a VFX sequence (visual effects).
He said: “The creators were delighted with the result. We were delighted with the result,” he said. “And more importantly, the public was delighted with the result. So I think these tools help creators extend the possibilities of narration on the screen, and it is infinitely exciting.”
The scene in question shows a collapse of the building in Buenos Aires after having come into contact with toxic snowfalls, and according to Sarandos, given the program budget, the extent of the effects necessary to remove the scene would not have been possible without the use of AI.
In fact, Sarandos even confirmed that the use of AI was not only a cost saving, but also incredibly effective. “This VFX sequence was completed 10 times faster than it could have been completed with visual and traditional VFX workflows and workflows,” he said.
Considering how Honcho and the creators of Netflix are happy and the creators behind Eternaut The results are with the results, the Argentinian manufacturing television series could be the pioneer of the Netflix effects generated by AI-AI, opening opportunities so that other productions follow suit.
Just the start
Hollywood disdain for AI could not be more obvious. After all, technology was a huge discord in the strikes of Hollywood actors and writers who tormented the entertainment industry in 2023.
Now, two years later, we are starting to see AI find its feet in the world of television and cinematographic production, and despite the negative connotations of the word, it could end up being a good thing for creators working on a smaller budget.
Sarandos said: “These are real people who do real work with better tools. Our creators are already seeing the advantages of production by pre-visit and work planning work, and certainly visual effects. I think these tools help creators extend the possibilities of narration on the screen, and it is infinitely exciting.”
Netflix said a successful quarter, with more than $ 11 billion in income, up almost 20% compared to the previous year. I may be skeptical, but I expect this test of use of AI to generate scenes can appear in a larger beast if the beneficiary margins are high enough to cover any reaction.
The use of the AI monitored by the creators of a show for a scene is one thing, but when is it crossing the line? And when he does, do companies like Netflix step back or travel to all the steam, implementing AI in all the best television and movies?
