New report claims Microsoft’s ‘This Is an Xbox’ campaign was hated by employees

• Microsoft’s ‘This Is an Xbox’ campaign reportedly didn’t go down well with staff
• The Verge reports that it “offended many Xbox employees internally”
• The initiative was tied to the broader “Xbox everywhere” strategy that was apparently being pushed at the time by former Xbox president Sarah Bond.

Microsoft’s “This is an Xbox” campaign was reportedly hated by many employees internally.

That’s according to The Verge, which reports that the 2024 publicity stunt not only divided consumers at the time, but also “offended many Xbox employees internally.”