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WNBA has never been so popular as today, which may be a good timing for the League.
The collective agreement of the League with the Union of Players expired on October 31, 2025, leaving a possible work stoppage on the table.
The Women’s National Basketball Players Association (WNBPA) struck the agreement last year, claiming that at the time, it was looking for “a business model that reflects real value (players), encompassing higher wages, improved professional working conditions, enlarged health benefits and crucial investments necessary for long -term growth”.
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The WNBA logo on the crypto.com Arena field in Los Angeles on July 9, 2024. (Kirby Lee / USA TODAY SPORTS)
Without an agreement in place, the director of WNBPA, Terra Jackson, said that the players would negotiate “as long as it is necessary” to obtain a fair agreement.
“There is no better time than for the moment for female sports and in particular for female basketball and in particular for us. So, let’s take up all levels? Absolutely,” said Jackson recently, via the New York Post.
“We have been aggressive in terms of our discussions, our proposals – plural – and our meeting calendar. It is a group project. We are doing our part, and we simply hope that the League sees the opportunity to have this kind of milestones really in place, such as work towards significant progress.
“Admittedly, we cannot go so far from last season and this season, then start back. It will not be accessible,” added Jackson. “I don’t think anyone in the League or the side of the team wants it.”
The WNBA logo on a bullet during the fourth quarter of match 1 of the WNBA final between the Seattle storm and Washington’s mystics in Keyarena in Seattle on September 7, 2018. (Jennifer Buchanan / USA TODAY SPORTS)
Caitlin Clark’s Indiana Fever Post Post-Popping Ticket Sale Statistics on Stubhub
In March, Angel Reese admitted that players could be “seated” … “if you don’t give us what we want.”
Like Jackson, Reese also said that players are “ready to stay at the negotiating table as long as it takes”.
Reese signed a recruit contract of $ 324,383 over four years before its first WNBA season in 2024. She won less than $ 75,000 in her first year and will do less than that in 2025.
In October, Reese said that she could not afford to pay her bills according to this salary in a live Instagram video.
Caitlin Clark of Indiana Fever and Angel Reese of the Chicago Sky in a match on June 1, 2024, in Gainbridge Fieldhouse in Indianapolis. (Jeff Haynes / NBAE via Getty Images)
Last season, the WNBA had its most watched regular season in 24 years and its highest in 22 years. More than 2.3 million people attended the WNBA matches in 2024, an increase of 48% compared to 2023.
