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They say no one circles the wagons like the Buffalo Bills, and wide receiver Keon Coleman found himself under the wagon after owner Terry Pegula’s press conference Wednesday.
Pegula and general manager Brandon Beane were asked about Coleman after a lackluster sophomore season, and Pegula blamed the fired coaching staff for selecting the wide receiver in the NFL draft two seasons ago.
“I’m going to address the Keon situation,” Pegula said at the news conference after a question about Coleman was directed to Beane.
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Buffalo Bills wide receiver Keon Coleman (0) watches from the field during an NFL divisional playoff game against the Denver Broncos at Empower Field at Mile High in Denver, Colorado on January 17, 2026. (Cooper Neill/Getty Images)
“The coaching staff pushed to draft Keon. I’m not saying Brandon wouldn’t have drafted him, but (Coleman) wasn’t his next choice. It was Brandon being a team player and following the advice of his coaching staff, who really cared about the player.”
“For some reason he got upset about it and didn’t say a word about it. But I’m here to tell you the real story.”
Coleman, who was essentially called undrafted by his owner, didn’t understand the comments but quickly shook them off, according to The Athletic. The 22-year-old was surprised, but then went to train and prepare for next season, according to the report.
BILLS WIDE RECEIVER INSISTS HE ATTACKED THE BALL WHICH REFERENTS CONTROVERSIALY RULED AN INTERCEPTION WHEN LOSS OF PLAYOFFS
New England Patriots cornerback Carlton Davis III (7) is called for a pass interference penalty as he breaks up a catch intended for Buffalo Bills wide receiver Keon Coleman (0) during the second half at Gillette Stadium on December 14, 2025. (Brian Fluharty/Imagn Images)
While Pegula attempted to absolve Beane for selecting Coleman, the general manager maintained that he ultimately made the selection.
“He was my choice. I made my choice,” Beane said during the press conference. “Terry’s point was that we could have had a different personnel order than the coaches, and I went that route. But at the end of the day, I’m not picking a player that I don’t think we can be successful with. So don’t get me wrong. Keon Coleman is a young player who’s been here for two years, he has two years left on his contract. It’s up to us to work with him and develop him.”
Entering the season, the Bills were counting on Coleman to become the team’s No. 1 wide receiver after making no significant additions to the wide receiver room during the offseason.
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Buffalo Bills wide receiver Keon Coleman (0) runs onto the field before the game at Bank of America Stadium in Charlotte, North Carolina on October 26, 2025. (Bob Donnan/Imagn Images)
As a 2024 rookie, Coleman flashed star potential at times, catching 29 passes for 556 yards and four touchdowns in 13 games. It looked like Coleman had made the leap in 2025, as he caught eight passes for 112 yards and a touchdown in week one.
However, this performance ended up being an anomaly for Coleman. He never passed for more than 50 yards in a game the rest of the season, including the playoffs, and was sidelined for four games.
