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Jeff Ulbrich’s second passage with the Falcons of Atlanta achieved a difficult start.
His son, Jax Ulbrich, sparked controversy after recovering Sheduer Sanders’s phone number from his father’s computer at some point before NFL’s draft last week.
Jax then composed the number to call Sanders during the project.
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The second coach Jeff Ulbrich of the Falcons of Atlanta in a pre-season match against the dolphins of Miami at Hard Rock Stadium on August 8, 2019, in Miami, Florida. (Michael Reaves / Getty Images)
On Wednesday, the NFL inflicted a fine on $ 250,000 on Falcons. Ulbrich, the Falcons defensive coordinator, received a fine of $ 100,000. Ulbrich admitted that the last days had been “difficult” at the personal level, but he took full responsibility not to obtain the number.
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“It is something that I brought to myself and my son brought to him, so it is one of those things where we were able to take this on the chin. And we do that and take full responsibility, and I hope that we will grow and that we will be better because of this,” said Ulbrich at a press conference on Wednesday.

The New York Jets head coach Jeff Ulbrich made gestures during the second half of a match against Miami Dolphin on December 8, 2024, in Miami Gardens, Florida. (AP photo / Lynne Sladky)
Ulbrich said he was not aware that his son was responsible for the farce call only after the project, but he was “shocked” when he learned development. The deputy coach of the Falcons then informed the situation team and said that Sheduer and his father, Deion Sanders, a former legendary star of the Falcons of Atlanta, were “incredibly graceful” once he contacted them.

Sheder Sanders and Jeff Ulbrich (Imagn)
“Obviously, it’s not happy and shocked,” Ulbrich told journalists. “So, I informed the Falcons of the situation. And our next action plan was to try to get the family of the Sanders family so that we can apologize in person, what we were able to do.”
The NFL said that punishment came from a failure “to prevent the disclosure of confidential information distributed to the club before the NFL project”.
The Cleveland Browns selected Sanders in the fifth round on Saturday. Shortly after selection, Sanders went to social networks To share a short but emotional message: “Thank you God.”