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Nike was criticized on Monday for a display panel that was shown at the end of the London marathon.
The sign indicated “never more. Until next year.” It included black lettering on a reading background. However, the company, which has already been examined during the week on the reports of its alleged funding of a study of transgender athletes of children, received a counterpoup to the use of a slogan which had links with the Holocaust.
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A person passes in front of a Nike store in Beijing on April 9, 2025. (Reuters / Tingshu Wang)
The slogan was used to warn the world to learn from the holocaust lessons, in which Nazi Germany and their allies killed 6 million Jews, according to the Times of Israel.
The CEO of Pershing Square, Bill Ackman, led Nike’s criticism.
“The idea that @nike would shed light on the holocaust using red-Red images in a 7th post-October world is magnificent,” he wrote on X. “The heads must ride. WTF Nike?”
Rabbi David Schlusselberg also weighed on X.
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“This Nike advertisement was displayed at the end of the London marathon,” he wrote on X. To take a slogan on the holocaust and use it for entertainment, is simply grotesque. Nike – Don’t do it. “”
PK Press Club Digital contacted Nike to comment.
The company has published a statement at the front, apologizing for signaling.
“We do not mean any damage and we apologize for everything we have caused,” said the company. “London’s display panels were part of a wider campaign entitled ‘Winning it Nothing Inform’, built on the ideas of runners and designed to motivate runners to exceed what they think possible.
A Nike Swoosh logo in Nike by Eugene, Oregon, May 24, 2024. (Kirby Lee-USA today Sport)
“A series of display panels with slogans such as remember why you have registered for that ”,” it’s bloody hard “and” Never Again until next year “, were placed along the road to inspire runners and copy was based on current sentences used by runners.”
