While the world of American sport remains locked up in an ongoing cultural war on the presence of Trans athletes in female sports, this year’s Super Bowl advertising slate has become a battlefield.
Two advertisements in particular have attracted the anger of many of those who defend the protection of female athletes against trans inclusion.
An announcement that attracted indignation was directly from the NFL and boasted of one of the longest racing times overnight. The Spot “Leave the Past the Past” of the League, which intended to promote the spread of Flag Football for Girls, more secondary schools across the country, has offended some with its performance of a player female football that surpasses male players.
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Many criticisms have challenged advertising to promote the imagery of women in competition evenly and greater than men. The concept that female athletes are not disadvantaged compared to their male counterparts are often used in arguments promoting transcusion trans into female sports.
The women’s defense group “women are real” have criticized the announcement to promote this notion in an answer on X.
“I hate this announcement of all my heart. We know that we cannot compete with a team of men. It is a lie. And it is a slap against each phenomenal female athlete. Female sports are a question of female excellence.
“Support the development of your daughter as a female art. Do not compare her to the boys, it will only discourage her. This announcement is a lie that serves as a slap in front of all the female athletes who work hard. Men in out. “
Marshi Smith, the co-founder of the rights defense group, The Independent Council on Women’s Sports, called the NFL for its announcement in its own position on X.
“Why is the world obsessed with the demonstration of women who practiced sport against men?” Smith wrote. “Give us ours [God d—] Sports and stop comparing us. “”
Casey Caston, founder of the Marriage 365 Marriage Wedding website, criticized the announcement for showing “unrealistic” images.
“I love female sports, but it is completely unrealistic and lack of respect for the gender differences that exist,” wrote Cason on X, adding later: “Women have not been created to do everything that ‘A man can do.
However, advertising was congratulated by other social media users for his message to try to broadcast girls’ football in other schools, overlooking her images.
The other advertisement that scandalized the defenders opposed to the inclusion Trans came from Nike, but for a deeper reason.
The juggernaut of sportswear began its first Super Bowl advertisement in 27 years, with a star range of female athletes, notably Caitlin Clark, Sha’Carri Richardson, Jordan Chiles and Juju Watkins.
However, many criticisms were quick to call Nike in his official business position to support the trans athletes who participate in female sports.
The former NCAA swimmer and current conservative activist Riley Gaines criticized Nike’s advertising, while in the same breath, favored the startup Sportswear Ad XX-Athletics, who specializes in militant clothes with messaging protecting female athletes against trans inclusion.
XX-SYSTE ATHLETICS seeks to redefine the dominant current in 2025, looking at female sport stars and by hitting viral advertisements
“Ditch Nike Support XX-Soxe Athletics”, wrote Gaines in an overhaul of advertising on X. Gaines is the first brand ambassador for XX-Xyletics.
The founder of the startup, the former American gymnast and the management of Levi, Jennifer Sey, also called Nike for the announcement while promoting her own brand in a series of messages on X.
“You are so full. The only thing that female athletes are informed that they cannot do is defending the integrity of their sports, to keep men away from female sports. Literally, that is the only thing, “wrote Sey Answer to advertising on X.
The famous sports broadcaster and journalist Michelle Tafoya also called Nike while promoting the Sey brand in a series of messages on X.
“Nike is too late for this party. And they are stuck in a stereotypical language of about 25 years ago,” wrote Tafoya, adding later: “What a waste of advertising dollars”.
The data suggests that the vast majority of Americans, including most Democrats, are opposed to allowing Trans athletes to compete in female and girls sports.
A recent New York Times / Ipsos survey Found that the vast majority of Americans, including the majority of Democrats, do not think that transgender athletes should be allowed to compete in female sports. Of the 2,128 people interviewed, 79% said that biological men who identify as women should not be allowed to participate in female sports.
Of the 1,025 people who have identified as a democrats or who lean a democrat, 67% said that transgender athletes should not be allowed to compete with women.
According to a Gallup poll Last year.
In June, an investigation Led by Norc at the University of Chicago Asked the respondents if the transgender athletes of both sexes should be allowed to participate in sports leagues that correspond to their favorite gender identity instead of their biological gender. In this survey, 65% replied that he should never or rarely be authorized. When those questioned were questioned specifically about adult transgender female athletes who participate in female sports, 69% opposed this.
President Donald Trump recently took executive measures to resolve the issue, signing the executive decree “No Men in Women’s Sports” “on February 5.
However, some states have indicated that they would refuse to follow the order and will continue to allow organic men to participate and share changing rooms with female athletes, including California and Minnesota.
