The Caitlin Clark marketing machine has spread to enemy territory.
Nike unveiled its latest Clark display panel in Chicago this week at 157 W. Chicago Ave. The display panel is 3½ miles from Wintrust Arena, at the Chicago Heaven Maison and the Clark, Angel Reese rival.
The placement of the display panel, taking real estate in the city of Reese, aroused the reaction of fans on social networks due to the disputed history between the players.
Many Clark fans have used the new display panel as an opportunity to make fun of Reese.
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Clark and Reese have been linked to each other since their first meeting in the NCAA 2023 female basketball championship. Reese made fun of Clark at the end of this match when his tigers LSU beat Iowa Hawkeyes from Clark for the title, pointing his Finger in a sly manner to remind him who obtained a ring.
This aroused the indignation of the Clark fans base, including the founder of Bartstool Sports, Dave Portnoy, who called “a piece of S —” in a post X widely distributed after the gesture of Reese in The championship game.
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Caitlin Clark (22 years old) of Indiana Fever and Angel Reese (5) from the Chicago Sky in a match on June 1, 2024, in Gainbridge Fieldhouse in Indianapolis. (Jeff Haynes / NBAE via Getty Images)
They carried their rivalry in the pros this year. Their four games included a series of controversial flagrant faults against Clark by Reese and other Sky players. Reese hit Clark in the head with his arm while trying to block a shot at their first WNBA meeting on June 1.
One of Reese’s teammates, Diamond Deshields, published screenshots of hateful comments she obtained after hitting Clark on their last meeting of the season on August 30.
Clark and Reese never recognized that there was a quarrel between them. They only made comments respectful on each other to the media. But fans are another story. The two groups were known to tackle and the two players on social networks since the NCAA 2023 championship match.
Reese said that Clark fans had sent his death threats and had explicit IA images and sent them to his family.
“I think it’s really just fans, fans, iowa fans, now Indiana fans, who are really fair, they go up for her, and I respect this, respectfully. But sometimes C ‘is very disrespectful.
Now Clark has won a victory off the field in the rivalry with its new display panel.
The Angel of LSU, Reese, reacts to Caitlin Clark of Iowa during the second half of the NCAA National Championship match on April 2, 2023, in Dallas. (AP photo / Tony Gutierrez, file)
In April 2024, Caitlin Clark signed an eight -year -old approval agreement and $ 28 million with Nike. The agreement includes a signature shoe and is the most lucrative shoe agreement in the history of women’s basketball.
The new display panel is a continuation of the Nike advertising campaign which he launched with his first announcement of the Super Bowl in 27 years on Sunday.
The one -minute “So Win” spot is an entirely female advertising that celebrates nine high -level female athletes, notably Clark, Jordan Chiles, Sha’Carri Richardson, Juju Watkins and A’ja Wilson.
However, the campaign also aroused criticism. Critics were quick to call Nike for the position of his business supporting the transgender athletes who participate in female sports.
