Nothing has just announced that it is associated with the British Institution Hi-Fi Kef on new audio products which are “the next step to expand the audio trip to Nothing”, according to Andrew Freshwater, head of intelligent marketing products for nothing. The new products are due “later this year”.
This type of partnership between electronics manufacturers and Hi-Fi companies has a long history and is strewn with many disappointments as well as success.
I have never been sure that we have obtained so much LG and Meridian Audio working together, and the collaboration of Belkin with Devialet (probably not really a hi-fi company, but always) never produced anything I liked. But TCL’s work with Onkyo on television speakers has succeeded (and the company is now associated with Bang & Olufsen), while the link between Philips TVS and Bowers & Wilkins produced superb results.
(The long history of Panasonic to deliver sound set by Technics to his products does not count; he cheats if you have the company Hi-Fi in question.)
I am optimistic about this collaboration, however, because nothing has been much more serious about good audio quality in the past year, and Kef has a story of manufacturing headphones that sound very well, but could not compete on smart features.
We were stunned by the sound quality in the ear of nothing (a) for the price, and we still consider them as among the best headphones today, with a five -star score.
And the ear to nothing slightly more expensive is filled with intelligent features that work well and are a strong value. If nothing is thinking of going high end with new headphones – or perhaps in competition with the best Over -Areau – Kef headphones is a good partner to help ensure that the sound is up to par, while nothing provides features.
Not that Kef has a terrible recording in intelligent features – The wireless Kef LSX II speakers have obtained five cool stars in our review.
Let’s be fantastic
I would not be surprised at all if nothing is entering the world of the best Bluetooth speakers, which could be a real success if they kept the transparent aesthetic of the company-and Kef’s experience with speakers would obviously be a huge advantage.
Although this may be unlikely for a launch at the end of the year, as companies generally try to launch Bluetooth speakers ready for spring / summer in the northern hemisphere.
However, my dream product of this collaboration would be a design of affordable wireless speakers which includes Kef’s UNIQ driver. This speaker design puts a tweeter speaker in the center of the largest Woofer dynamic driver, the idea being that it helps to align their sound perfectly for a unified result with a large dynamic range. It also gives Kef speaker their impressive and simple looks.
I strongly suspect that Kef wishes to keep Uni-q for himself, either that it would be too expensive to implement-or both.
My money is on kef by making sound advice and in design for the own conceptions of nothing – but that could be enough to have a big impact. The Nothing Ear (A) has already launched Sony from its perch like the king of value earphones for us.
Is there something that comes for Sony’s more premium headphones, or JBL’s portable speakers? Or both – just the declaration indicates that there are “several acoustically co -developed products already underway”.
