- Nvidia reportedly working to combine CPU and GPU into a single chip for PC
- New system-on-chip designs aim to integrate AI capabilities into laptops
- Collaboration with MediaTek and Intel seeks compatibility with current Windows applications
Nvidia is reportedly expanding its reach into the consumer PC market with plans to introduce processors integrating CPUs and graphics processing units on a single chip.
This system-on-a-chip design, developed in collaboration with MediaTek and Intel, aims to bring AI capabilities directly to Windows PCs while maintaining power efficiency and performance.
Nvidia has experience with similar architectures in consoles and tablets, but the move to large-scale PCs represents a major expansion of its strategy.
Nvidia seeks collaboration for broader support
The Nvidia-MediaTek collaboration uses the Arm architecture, enabling the combination of Nvidia CPUs and GPUs in a compact, unified design.
At the same time, Intel-based models are being developed to ensure compatibility with existing Windows software and high-end applications. PC makers including Dell and Lenovo are reportedly testing these chips for a possible launch in the first half of the year.
By integrating both CPU and GPU functionality, the chips aim to deliver thinner and lighter laptops with extended battery life, suitable for gaming, productivity and AI workloads.
Despite the promise of integrated performance, Nvidia faces challenges replicating the success of its desktop GPUs on laptops.
Past attempts with Arm-based chips, including Microsoft AI PCs using Qualcomm processors, encountered software compatibility issues that limited games and other resource-intensive applications.
Price is another critical factor, with analysts suggesting that laptops using the Nvidia chip need to stay in the $1,000 to $1,500 range to avoid being classified as niche luxury items.
Nvidia also needs to convince consumers and developers that these new chips can reliably support gaming, workstation tasks and everyday computing without compromising existing software ecosystems.
The company does not expect an immediate benefit from this expansion, but views it as a long-term effort to position itself within the next-generation PC ecosystem.
By entering the consumer PC market, Nvidia aims to maintain visibility among users in a landscape increasingly defined by AI-enabled devices.
These chips could rival Apple’s MacBooks while also supporting business laptops, workstations, and mini PC setups.
Analysts suggest that this expansion is as much about strengthening Nvidia’s role in AI hardware as it is about generating short-term business profits.
Via WSJ
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