Crypto exchange OKX, just valued at $25 billion after a strategic investment from New York Stock Exchange (NYSE) parent company Intercontinental Exchange (ICE), is launching a social network integrated directly into its trading app, the latest example of social media and digital asset platforms converging as traders increasingly rely on online communities for market signals.
The feature, called Orbit, allows users to post market commentary, stream live chats and create trading groups while also displaying verified performance metrics such as portfolio returns, profit and loss and win rates, OKX said Thursday. The company said the feature is designed to help users distinguish credible business information from hype or manipulated social media posts.
Orbit will be rolled out gradually starting February 26 to a limited group of users before expanding more widely once its beta testing phase is complete.
This launch comes as social interaction plays a growing role in crypto markets. Many traders now gather ideas on online platforms where screenshots, posts and comments from influencers can quickly shape sentiment around assets such as bitcoin. or ether (ETH).
“People using our app will have a native social channel where ideas will be shared through posts, live streams and group chats,” Haider Rafique, managing partner at OKX, said in a statement.
Several platforms have started to combine trading with social media features. StockTwits, for example, is a stock-focused social platform where traders share ideas using stock symbols like $AAPL or $TSLA to create real-time conversations about the markets. In crypto, new networks such as Farcaster have emerged as decentralized alternatives, functioning as Ethereum-based social protocols designed to function as native blockchain versions of platforms like X.
“It’s very popular in stock trading,” Rafique said. “We want to bring similar functionality and give traders a place where they can share their performance and interpretation of the markets.”
OKX said Orbit aims to add accountability to social trading by allowing users who choose to share metrics to verify them directly within the trading app. The platform also supports market-specific discussions using cashtags such as $BTC, $ETH and $SOL and allows traders to create public and closed communities.
This decision comes during a period of expansion for the company. OKX has just received a strategic investment from the Intercontinental Exchange (ICE), the global trading giant that owns the New York Stock Exchange. The deal values the San Jose, Calif.-based company at about $25 billion.
As part of this partnership, OKX plans to introduce tokenized stocks and crypto futures products, signaling deeper integration between traditional financial markets and digital asset platforms.
