- Ping Identity Report Links Verified Trust to Higher Performance
- Businesses Performing Real-Time Identity Checks See Higher Conversions, Reduced Fraud, and Faster Onboarding
- Only 9% meet IDC’s criteria, leaving most companies exposed to AI-enabled environments.
Companies that constantly verify user identities in real time perform better than those that don’t. They grow faster, reduce fraud, stay more compliant, and operate more efficiently, especially as AI-based threats increase.
This is what a new article recently published by Ping Identity reveals. Based on a survey of nearly 800 organizations worldwide, the paper says most respondents are unrealistic about the efforts they put into establishing trusted digital identities, which exposes them to different risks.
Ping claims that businesses that meet verified trust criteria perform “significantly” better than those that don’t: They have 51% higher customer registration conversions, 44% higher compliance readiness, 43% lower fraud losses, and 47% faster staff onboarding time.
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Too confident in their efforts
According to IDC, which conducted the surveys, verified trust is “an ongoing assurance that every digital interaction, whether human or machine/AI agent, is linked to an independently verified identity and remains trustworthy over time.”
But there is a significant gap with reality when it comes to verified trust. About half (51%) of organizations believe they are ahead of their peers in establishing a trusted digital identity, but less than a tenth (9%) meet IDC’s criteria.
Two-thirds (69%) verify 75-100% of trust flows, compared to 16-19% of early-stage users, and 94% of executives operate enterprise-wide across all trust flows, while early-stage organizations remain confined to pilot deployments.
Finally, leaders opt for biometrics, passwords and digital wallets (80-83%), while beginners cannot exceed the 30% mark.
For Emanuel Figueroa, senior research analyst at IDC, verified trust has become a “prerequisite for operating at scale in AI-driven environments.”
“As AI increases autonomy and complexity, identity becomes the mechanism of control, accountability and trust. Organizations that establish this foundation early will scale faster with less risk; those that do not will accumulate costs, friction and regulatory exposure over time.”
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