Pakistan named Tuesday the Qatari Sheikha Asma Al Thani princess as the brand’s ambassador for its mountains and tourism. The announcement follows its realization of the Nanga Parbat scaling, one of the highest and most difficult peaks in the world.
Prime Minister Shehbaz Sharif went to X to congratulate the princess and rent her feat.
🇵🇰 Majestic Mountain ⛰️ Call!
I am happy to name his Highness Sheikha Asma Al Thani as an ambassador of the brand for the mountains and tourism in Pakistan.
My sincere congratulations to his Highness on his recent feat of the Nanga Parbat scale. It’s really inspiring!
Her…
– Shehbaz Sharif (@cmshehbaz) July 8, 2025
Read: Czech climber dies on “Killer Mountain”
Earlier, Sheikha Asma posted on Instagram: “My ninth 8000ER and one of the most difficult climbs that I faced. This mountain tested me in a way that I did not expect, from black ice under my feet to the fall of rock every few seconds ”.
Sheikha Asma is the first Qatari woman in Summit Mount Everest, Lhotse, Manaslu and K2, as well as the first Qatari woman to climb Ama Dablam.
She is also the first Qatari person in skiing at the North Pole.
During her ascent of Manaslu, she became the first Arabic person at top an eight kits without additional oxygen. It reached another important step in May 2024 by climbing for the second time LHOTE, also without additional oxygen, which makes it the first Arab to climb two 8000ers without using oxygen.
