Pakistan has earned a place in the Financial Times’ prestigious list of “50 Holidays to Take in 2025”, with the publication highlighting the country’s “spectacular mountainous landscapes” and improved security as key reasons for its inclusion.
The UK-based international business publication has recognized northern Pakistan, particularly the Gilgit-Baltistan region, for its stunning landscapes and the growing appeal of its tourism sector.
Gilgit-Baltistan is home to some of the highest peaks in the world, making it a favored destination for mountaineers, trekkers and adventure enthusiasts. The region attracts thousands of tourists and mountaineers every year who engage in expeditions, paragliding and other adventure sports.
The Financial Times noted that improving security situation, better infrastructure and accessibility, including increased flights to gateways like Skardu and Gilgit, have made northern Pakistan more attractive to tourists.
The publication also highlights Pakistan’s introduction of free online visas for citizens of over 120 countries in August 2024, further facilitating travel to the region.
In addition to trekking and mountaineering, the Financial Times mentioned the possibility of discovering the rich cultural heritage of the region. He was referring to a 14-day guided tour by Wild Frontiers, offering a deep immersion in the region’s culture, history and landscapes, with six days dedicated to trekking.
This recognition follows similar recognitions from international media. Earlier in January, CNN included Gilgit-Baltistan in its list of 25 destinations to visit in 2025, reinforcing the region’s emerging reputation as a must-visit tourist destination.
Radio Pakistan welcomed the recognition, calling it a testament to the country’s efforts to promote its various tourism offerings.
The state broadcaster highlighted that with continued improvement in infrastructure, Pakistan is poised to become a leading adventure and cultural tourism destination in the coming years.
