- Palmer Luckey asked: would you buy a “Made in America” laptop from his Andundil company for 20% more than a MacBook?
- The results of this survey on X currently show almost two thirds of respondents
- How such a laptop could be carried out at this cost level is however far from clear – and there are a lot of question points here
Would you buy a laptop fully manufactured in America if it costs 20% more than an Apple laptop made in China?
Tom’s material reports that this is a question of pose that Palmer Luckey posed on X (and elsewhere, as the reindustrial summit), with a survey to test the waters.
Would you buy a Made In America computer in Andaril for 20% more than Apple’s Chinese manufacturing options?July 20, 2025
If you scratch yourself in the corners of your brain trying to remember what Luckey was famous in the world of technology, it was, of course, the creation of the Oculus Rift – although his business was finally swallowed by Facebook.
Since then, Luckey has embarked on several things, including crypto and military technology, the latter is the Andundil industries mentioned in the post above. So, given the survey, how many people on X would buy a computer “Made in America from Andundil” if it was a fifth more expensive than a MacBook (probably almost equivalent)?
At the time of writing the editorial staff, with nearly 77,000 votes recorded on X, nearly two thirds of respondents (63.5%) would buy such an Andundil laptop.
The answer was apparently not as enthusiastic about the aforementioned reindustry summit, based on the clip below also published on X (where Luckey apparently speaks by a robot, yes, do not ask).
Here is the moment when @PalmerlucKey interrupted @ashleevance in reindustrialize to ask: “How many people in the public would buy a computer made by the Americans if it was 20% more expensive?” The complete clip is a great distillation of his reflection on the opportunity. pic.twitter.com/77qsvbj52dJuly 20, 2025
However, commentators claim that the approximate number of raised hands has been underestimated (because the public was difficult to see because of the spotlights that shine on the stage, which is logical to be fair). According to the report, it was supposed to be more than half in favor, which aligns more closely with the result of the ballot of Luckey.
Analysis: A laptop to govern us?
As Tom’s material points out, there is an important distinction here. Luckey talks about a laptop “ manufactured ” in the United States, and it is very different from a notebook which is simply “assembled” in America – with components like key chips from elsewhere (like China).
Our sister site underlines the definition of “made in USA” as presented by the FTC, and this includes not only the assembly which takes place in a factory in the United States, but that “almost all the components of the product are manufactured and coming in the United States”.
This can be different in the future, but at this stage, it seems unlikely that Antil can fully obtain American manufacturing components for the potential laptop. In fact, it seems highly improbable that it can be achieved with only one price increase of 20% on what Apple invoices. (What with the macbook leveraging agreements, the Asian supply chain, of course – not to mention a potential rival should compete with the Silicon Apple of the M series now impressive in its armory).
Aside from the material complications, the other contention apple on X is that this hypothetical laptop would work through an operating system – Windows or Linux? Frankly, there are too many elements in the air with this idea at the moment, and too many questions – although there is clearly a basic desire for such a product in the United States.
Will this force Luckey to reveal more about how he could achieve this feat? Or is this vague laptop concept just a bit of media threshing? As mentioned, there are certainly more questions than answers, and it will certainly be interesting to see if something more will be to come in terms of the latter.
What Luckey has done more recently (on X) is to turn the cynical “ “criticizing the idea as” a cross between the impossible and no political opportunism motivated by the current American prices “, adding that:” Do not miss the point. This problem transcends the administrations. Myself and others have said it for years. “
