- The president of Panasonic plans to sell his television business
- The manufacturer is in trouble on a crowded television market
- No interested buyer has been confirmed so far
Panasonic is one of the best manufacturers of market televisions today – but given to what extent this market has become crowded, even Panasonic must ask itself if its television activity is durable in the long term.
According to a report by Nikkei (via flatpanelnehd), the Japanese electronics manufacturer plans a sale of his television company, after the president of the company Yuki Kusumi declared during an online profits that “we are ready to sell it if necessary, but we have not yet decided a plan.
The news comes only a few months after Panasonic has confirmed that 80% sales of its projector company with Financial Services Group Orix, suggesting that more measures may be necessary to balance business books.
But given the quality of so many Panasonic televisions – many of which I had the pleasure of seeing again – it would be a real shame if we had to say goodbye to its television range as we know it.
What is the problem?
Panasonic is the name of a prestige on the television market, thanks in part to the big history of the company in plasma televisions, partly to the glowing criticism of models such as the Panasonic Z95A, and in part to its links narrow with Hollywood colorists, with Panasonic praising his OLED OLED TVS was used as master instructor during cinematographic production.
Panasonic televisions tend to excel in a precise reproduction of colors and good movement treatment, and have often opened the way with high -end features such as automatic light adjustment (Dolby Vision IQ) or systems Advanced Dolby ATMOS speakers, which leads to its TV ranking among the best sound televisions.
Panasonic’s intelligent Myhomescreen intelligent platform has often lagged behind other television operating systems such as Tizen or Samsung LG, but its products are still a coherent competitor among elite televisions.
However, despite its commercial connection with Hollywood, Panasonic televisions have not been on sale for American citizens for about a decade. The company withdrew from the American consumer market in 2016 in the face of a generalized low -cost LCD production, which coincided with the sales of plasma televisions that Panasonic had become synonymous.
These days, Panasonic manufactures some of the best OLED televisions, but there again, LG, Sony, Philips and even the longtime OLED detractor Samsung.
And while Panasonic has since returned to the American market and has published a series of OLED televisions featuring the Smart Fire TV platform of Amazon, it may be a little too late for the company to make up for competition .
A new era?
Of course, a sale of Panasonic television activities could see the range continue under the direction of another electronics company – and it is possible that the name Panasonic can continue to be used on license televisions, everything As with Toshiba or Sharp TV today.
As a fan of Panasonic televisions, I would certainly worry about a drop in quality in this case, or a pivot away from the reputation of Brockbuster Oled by Panasonic – the models he feels if without compromise , and it is difficult to imagine them stay in this way if another company has taken over.
By the sounds of this one, there is not yet a confirmed buyer for the television activities of Panasonic, and the managers seek to address several areas of the vast electronic empire of Panasonic, including the Consumption devices, industrial devices (engines, sensors, compressors) and mecatronic systems – which means that television activity may not be the first thing on the auction block.
But Kusumi spoke of “drastic measures” to come by the end of the 2025/2026 exercise, so it is clear that everything is on the table. I just hope that the fruits of Panasonic’s television work will not disappear in the process.
