- PNY Suspends Black Friday Promotions Due to Rising NAND and DRAM Costs
- NAND prices have doubled, tightening the supply of SSD and flash storage
- DRAM and NAND shortages disrupt hardware sales ahead of 2026
PNY, one of the biggest names in hardware, has suspended its upcoming Black Friday promotions on USB flash storage, citing rising NAND costs.
The move comes amid widespread reports of rising memory prices and growing concerns about the availability of storage components by 2026.
While early deals on peripherals, GPUs, and CPUs are still active, discounts on SSDs and memory products appear to be diminishing quickly.
Shortages impact the storage market
Memory makers would benefit from growing demand for chips used in AI hardware, driving up prices for NAND and DRAM.
Phison’s CEO recently confirmed that NAND prices have more than doubled, and all production for 2026 has already been sold out.
Similarly, prices for NAND and DRAM have increased by as much as 20%, signaling a supply chain tightening that is affecting everything from high-end SSDs to USB drives.
PNY’s suspension of storage promotions may seem minor, but it hints at a deeper tension within the industry.
The company’s Elite Turbo Attache 4 flash drive, once marked down to $7.99 at Best Buy, was expected to drop further during Black Friday, but those plans are now uncertain.
Some listings remain discounted, while others have quietly returned to full price.
PNY representatives later clarified that not all transactions are canceled, but that the decision reflects a cautious stance as supply becomes unstable.
If NAND shortages are already spilling over into flash drives, the impact on SSD production could be worse than expected.
This reflects similar slowdowns across the market. Parts tracking enthusiasts for custom PC builds have documented steep price increases, particularly in DDR5 RAM kits.
In one case, a 64GB Kingston FURY Beast kit became more expensive than the Ryzen 7 9700X processor it was supposed to accompany, an unusual reversal.
The current situation echoes past supply crises, but with more serious implications.
Unlike hard drives, which rely on mechanical parts, SSDs and USB drives rely entirely on NAND chips, making them more vulnerable to these market fluctuations.
As NAND and DRAM prices continue to rise, it’s unclear whether manufacturers like PNY can maintain consumer-friendly pricing or consistent promotions.
Via Tom’s Hardware
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