Fanatics is expanding beyond jerseys and collectibles into the world of real money prediction markets. The sports retailer announced Tuesday that it will launch its new platform, Fanatics Markets, in 24 U.S. states in phases over the coming days.
The app, now available in 10 states and coming soon to major markets like California, Texas, Florida and Washington, allows users to discuss the results of real-world events. This includes contracts on sports results, political decisions and economic changes. By early 2026, Fanatics plans to expand into crypto prices, IPOs, technology developments, movie results and much more.
Fanatics Markets is built in partnership with Crypto.com. Fanatics acquired Paragon Global Markets in July, giving it regulatory clearance through the Commodity Futures Trading Commission (CFTC) and membership in the National Futures Association.
The company announced plans to enter the prediction markets business in November in a bid to compete with multibillion-dollar powerhouses Polymarket and Kalshi.
“With Fanatics Markets, we offer fans a safe and intuitive way to get involved in the moments that move sports and culture,” said Matt King, CEO of Fanatics Paris and Gaming.
The launch reflects a broader push by Fanatics to integrate financial products into its broader sports ecosystem. Already a sporting goods and collectibles giant, the company is using the power of its brand to bring prediction markets to a mainstream audience.
Crypto.com, which helped pioneer sports prediction markets, provides the back-end trading infrastructure. “Together we will provide fans with a safe and compliant way to access prediction markets,” said Travis McGhee, Head of Predictions at Crypto.com.
The Fanatics Markets app is available on iOS and Android.
