- Popeyes has published a satitric dissolved track generated by the AI targeting McDonald’s.
- The announcement concerns McDonald’s bringing the snack envelope one day after Popeyes launched its own chicken wraps.
- The company brought the filmmaker AI PJ ace to make the announcement using the Google VEO 3 model.
Fast food rivalries are not new, but AI has given one between Popeyes and McDonald’s a new spin. Popeyes made a very public blow on McDonald’s with a video of polished rap and assisted by AI with the help of the filmmaker Ai Pj Actturo.
The announcement was ostensibly born from the indignation of the Louisiana chain in the face of the announcement of McDonald’s from the return of its long -term snack envelopes, one day after Popeyes launched its new chicken wraps.
Whether it is coincidence or business failures, Popeyes has decided to deal with it as an act of culinary war, as we can see in the “Wrap Battle” announcement below.
To all the clowns of the kitchen, it’s time to put the chicken 🤡We has just dropped the first clip of the Ai Diss and the battle of Wrap is on 🎤twitter.com/Mtlor8texsJuly 10, 2025
The thesis of the song is that Popeyes has better envelopes, a better taste and is much less clowning behind the counter. “Food has a funny tasting when the clown is in the kitchen,” as eloquence says.
PJ Accetturo did not just write a single invite and move away. He scripted the campaign, personalizing the lyrics with the help of the AI Suno musical production platform and human aids to refine the song. For the video herself, he said that his team had struggled to get enough video generated by AI until they simply start using Veo 3, the AI video generation model on Google which has aroused a lot of interest since he made his debut not long ago.
“We started with the Image-Video, but it was too slow and we had less than 3 days when I deleted all our work and we said that we would only use Veo 3,” wrote Accetturo on X. “We wanted something that was going hard but we did not take ourselves seriously. Once we went to Veo 3, creating a story about the people who were having the city with
We started with the video image, but it was too slow and we had less than 3 days when I deleted all our work and I said that we only use VEO 3.ji coded with @dawit_nm (I led high -level concepts, concepts, AI, the team; Dawit focused on history and edit). Additional creation by @TheoduDley. pic.twitter.com/dei9xozl0hJuly 10, 2025
AI ads increase
Popeyes’ Wrap Battle’s Diss “is both a punctual blow and a hint of things to come. A world where advertisements can be shot in a few days with a small group of people and an intelligent incentive could change the way marketing completely plans its campaigns. The tools fueled by AI that can reduce production times from weeks to hours even more speed and adaptability, because you don’t have to worry about a month and resources in a single ad. They can be as fast as text and image campaigns on social networks.
Not that an approach led by AI of rapid advertising is without risk. AI tools can be incoherent and demand that humans keep and publish them throughout to avoid any bad announcement of your or bad tones. But the Popeyes campaign shows what is possible when you get the right mixture, or at least what you hope to resonate with the public.
I expected that advertisements more improved and generated by AI-AI-AID begin to appear until they become more standard than a novelty. Think of all personalized jingles, fast jet videos and spokespersons built by AI that could become viral. They will not all be as intelligently surreal, but it should at least be sometimes entertaining, which you can expect from an advertisement.
