- Amazon has expanded its functionality “ Shop the Show ‘for first -rate video shows
- It allows you to see and buy film products or show that you watch
- But will this mean more product placement in the privileged video original?
Amazon has introduced its program `Shop the Show ” into its American application, allowing you to easily find products related to specific films and emissions – and the number of Shoppable shows to more than 1,300 is simply increased.
The idea is quite simple: let’s say you look Boys And I want to buy related goods. Simply open the Amazon application, find “Shop the Show” and you can then find an organized collection of products related to the successful program.
I will not pretend that I am safe from wanting the strange piece of Merch, but I am worried about what it means for future privileged video original. Because I think that the temptation to stuff them with sales opportunities in the form of an increasingly annual product placement will be impossible to resist Amazon.
Why do I worry about Shop The Show
I am worried about combining shows and selling because each time a streamer tries to earn more money from its users, which is of course what the show is designed to do, it aggravates the service.
For example, after being seated in pre-show announcements last night on Disney +, my episode of Andor was interrupted by another announcement after only four minutes. And on a first -rate video my Bosch inheritance The views suffered in the hands of automated breaks of announcements which did not care that they were half-schemes or breaks tensions. I tried to watch a concert video on YouTube the other evening and the first announcements did not even wait for the end of the first song.
What worries me in Shop The Show is that this particular type of monetization scheme could still ruin the programs, with “ Amazon the Shop ” growing more and more product placement in “ Amazon the Streamer ”.
For streamers, product placement is even better than advertisements. You can’t skip it and you can’t pay to get rid of. And you can put it in existing emissions that did not have it previously: as advertising publication, the DRUM reports, Amazon has experienced virtual product placement – adding products to existing content – in several ways.
The placement of the products is not new, of course. And I write on a website that generates part of its income from the online retailers. But I do not work for these retailers, and I do not write with them in mind – as well as on television, where the manufacturer of the show is generally not the retailer of the products placed on the screen. This distance between the profession and the trade generally limits the outbreak of the placement of the product.
With Amazon and Prime Video, the program Maker and the store are the same company. Different divisions, of course, but think of synergy.
I hope I am wrong and that Amazon does not let the sales stuff affect what is on the screen. I am everything to facilitate the search for books Bosch is based on, or the video games that led to To fall to show. But when I look at my Amazon search results and remember when they showed me what I wanted rather that what Amazon wants to show me, I cannot say that I am very optimistic.
