- Proton confirms subscription revenue is used to expand its server network
- Proton added 800 more exit nodes globally with early Black Friday profits
- The company launched its Black Friday deal early, cutting prices by 75%.
The VPN market is extremely competitive, especially during the Black Friday VPN deals season, when providers reduce prices to attract new users. But in a refreshing twist, Proton has offered a transparent overview of its business model, confirming that users’ subscription fees are directly reinvested into improving the service they pay for.
The revelation comes as the company launches its Proton VPN Black Friday deal a month early, suggesting a strategic push to fund its next wave of expansion.
The link was made clear in a recent article on X by Proton VPN CEO David Peterson. In his post, he said: “For those of you following, yes, we just immediately reinvested the proceeds from the first round of Black Friday sales into powering an additional 800 global exit nodes.”
For those of you following, yes, we just immediately reinvested proceeds from the first round of Black Friday sales into powering an additional 800 global exit nodes. pic.twitter.com/VcNkYph4FGNovember 17, 2025
This directly ties revenue from major business events to tangible infrastructure growth. Such a user-funded approach is central to Proton’s identity, allowing it to operate independently without relying on venture capital or outside investment that could compromise its privacy-focused mission.
For consumers looking to sign up for one of the best VPNs, this is a compelling reason to choose Proton. It presents the purchase not only as a transaction, but also as an investment in a privacy-focused ecosystem committed to community-funded continuous improvement.
How good is the Proton VPN offer?
Proton VPN’s first Black Friday deal is one of the most interesting Black Friday VPN deals we’ve seen from the provider, slashing 75% off the price of its 2-year plan. This brings the equivalent monthly cost to just a few dollars for a leading service known for its commitment to security and transparency.
As detailed in our in-depth Proton VPN review, the service is a standout choice for several key reasons. Headquartered in privacy-friendly Switzerland, it operates under some of the strictest privacy laws in the world and maintains a strict, independently audited no-logging policy. All of its applications are open source, allowing anyone to examine the code for vulnerabilities, which adds another powerful layer of trust.
Its feature set is packed with advanced security tools. This includes its unique Secure Core servers, which route your traffic through ultra-secure company-owned servers in countries like Switzerland and Iceland before connecting you to the location of your choice.
The service also includes NetShield ad, tracking, and malware blocker, and its VPN Accelerator technology can significantly increase connection speeds. The service has also made significant progress as a streaming VPN, reliably unblocking a wide range of international libraries Netflix, Disney+, BBC iPlayer and other popular platforms.
This user-funded growth model is evident in Proton’s recent actions. Over the past year, the company has implemented major upgrades to its network and even expanded its free VPN coverage to more locations.
This public commitment to reinvesting in its own infrastructure shows a clear roadmap for the future, powered directly by users who benefit from a faster, more secure and more robust network.
Follow TechRadar on Google News And add us as your favorite source to get our news, reviews and expert opinions in your feeds. Make sure to click the Follow button!
