PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is set to deepen its engagement with crypto clients, citing a change in US regulations that makes the sector easier to serve at scale, the Financial Times reported.
Paul Griggs, PwC’s US senior partner and CEO, said the firm plans to “build on” crypto-related work as stablecoin legislation and more constructive rulemaking provide a clearer framework for institutions to adopt digital assets.
Griggs highlighted the passage of the GENIUS Act, describing stablecoin regulation as a key catalyst for the company’s next phase of expansion.
“I think the GENIUS Act and the regulatory rules around stablecoin will create more conviction around this product and this asset class,” Griggs told the FT. He added that tokenization is also likely to continue to grow and that PwC “needs to be part of that ecosystem.”
The move marks a firmer stance from one of the Big Four companies after years of keeping crypto at arm’s length, largely due to regulatory uncertainty and high-profile enforcement actions that have made it difficult for service providers to assess risks and build repeatable compliance processes.
The sector has been reshaped since the re-election of President Donald Trump and the subsequent shift to a more crypto-friendly tone from US regulators, which has improved the outlook for stablecoins, tokenization and overall infrastructure.
PwC plans to be “hyper-engaged” in the areas of audit and consulting, according to the report.
The company explained to its customers how stablecoins could be used to improve the efficiency of the payment system. This theme has become increasingly common as banks and fintech companies explore programmable settlement and faster cross-border transfers.
