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Conservative influencer and OutKick host Riley Gaines brought her little daughter, Margot, to make an appearance in her latest commercial.
In a recent promotion for activist sportswear brand XX-XY Athletics, a shot zooms out on Gaines to reveal that she is holding Margot. Voiceovers of criticism and praise of Gaines can be heard in the background.
The commercial ends with Gaines declaring, “Only one opinion matters to me. His.”
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Jennifer Sey, founder of XX-XY Athletics, with athlete activists Riley Gaines, Paula Scanlan, Brooke Slusser and Kaitlynn Wheeler (Courtesy of XX-XY Athletics)
Margot has become a favorite among Gaines supporters since her birth in September. The baby made appearances with Gaines and her husband, Louis Barker, in the White House press room and on the steps of the U.S. Supreme Court for a rally in support of protecting women’s sports.
Gaines said she and Barker discussed how they were going to care for Margot as she grew up, during an episode of the “Gaines for Girls” podcast in October. Barker said it was important to show their daughter that he and Gaines were on the same page and working together as a team rather than individually.
“But for us, I always wanted to set an example of what a relationship should look like. I’m probably going to get some hate for that,” he said. “But the way I described it to Riley is that I want Margot and however many kids we have to look at us and be like, ‘Oh yeah, mom and dad together and then we’re all here, hanging out together.’
INSIDE SCOTUS HEARING WOULD BE A TURNING POINT IN CULTURAL WAR AGAINST TRANS ATHLETES IN WOMEN’S SPORTS
OutKick has signed Riley Gaines to a new multi-year deal in conjunction with PK Press Club Media’s new media expansion. ((Photo by Ivan Apfel/Getty Images))
“I want them to see that Riley and I are part of a team, that we’re on the same page. It’s not mom versus dad. It’s mom and dad together. We’re one. The one thing I would hate more than anything is Margot running up to Riley and saying, ‘Hey, I can do that.’ She says no and she comes to me and I say yes. That inconsistency is something that would make me crazy.”
Gaines said she agreed with her husband’s approach.
“It makes sense and I think giving that example shows that kids don’t have number 1. We see it for example if it’s the kids who think there are no consequences,” she said. “We see it all the time – kids who lack direction or example at home. And we see it in the world, in our culture, or in society, or in school or whatever. And I think that’s really important for our kids.”
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Riley Gaines and her husband, Louis Barker, opened up about their parenting style on “Gaines for Girls.” (Kick)
Barker made it clear there would be no “generational trauma” in their household.
“And so, I think it’s important to have an example of what a romantic relationship looks like. And of course, do we bicker about things? Absolutely,” he added. “One thing I emphasized when we got married is that no matter how irritated we are with each other, no matter what happens, we’re not going to be that couple that sleeps in separate rooms. There are so many parents who do that now and the kids think it’s normal and it’s not a healthy relationship.”
