- Roku has launched a new streaming service paid for
- Howdy was made available on August 5, 2025, in the United States
- It costs $ 2.99 per month and is only accessible via the Roku platform for the moment
Roku has launched a new advertising streaming service that allows you to access 10,000 hours of movies and television programs for only $ 2.99 per month.
The new service was made available to the United States on August 5, 2025, and although Roku operates its free streaming television (Fast) – The Roku channel – In other regions of the world, it is not yet clear if the version without advertising will be launched elsewhere.
The new streaming service is “at a price of less than a coffee cup,” said Anthony Wood, the founder and CEO of Roku, in a press release in parallel with the announcement, where he also said that he was cheaper than Netflix, Disney + and other rivals, he is “designed to complete, not in competition with, prime services”.
Despite Wood’s comments, aggressively cheap pricing of the platform without advertising means that it technically competes the best streaming services. With the content of Lionsgate, Warner Bros. Discovery and filmrise, alongside certain original Roku titles, the new service has a competitive offer at an attractive price.
Of course, many can always access the Roku channel to watch live television channels, and its library of films and emissions on demand via devices supported by Roku or the Roku application or the website. As one of the best free streaming services, it is one of the most popular rapid services in the world. But Howdy offers a means of accessing this same content and even more without having to support announcements.
How to watch movies and shows on Howdy
Howdy will be accessible on the Roku platform at launch, which means that if you have one of the best streaming devices or the best televisions that support the Roku operating system (OS), you can access the new service.
Roku said he was planning to deploy the service on mobile and additional platforms in the “near future”, but has not specified the date of the situation, so for the moment, you can only try it on selected devices.
I have not yet been able to try the service myself to confirm what is available to watch, but Roku said that the Howdy Library will include some of its original content alongside Lionsgate, Warner Bros. Discovery and filmrise.
These include films like Mad Max: Fury Road, which is only available to broadcast on Netflix in the United States, And The blind side, which is not available to broadcast anywhere at the time of the editorial staff. Roku also said that shows like Weeds And Children in the room will also be broadcast on Howdy – both currently available on the Roku Canal.
It is not clear if more titles from its fast service will go to Howdy, but that would make sense since the new service offers a way to watch these films and these programs without having to support ads.
Howdy’s library will also consist of “emblematic romantic comedies, medical dramas, comedy from the 90s, wellness classics, and even more”, according to Roku, we can therefore expect that there is a whole mix of genres in the catalog.
You will not be able to access Howdy only by paying to register for the streaming service, because Roku said that there will be no free introduction or trial tests, but you can cancel at any time if you decide that it does not suit you.
