- Roku allows small businesses to buy ads more easily
- AI means that very small businesses will not need to have or hire advertising creators
- Expect many more announcements from the strange valley
Whenever I check my Instagram flow and I see far too many terrible advertisements AI Sols des companies that I have never heard of things that do not interest me at a distance, I think that “guy, I want my TV to be like that.” And if like me, you have also recently been kicked in your head by a horse, you will love what Roku predicts.
As The Verge, Roku Finance and the operating boss Dan Jedda reported, told investors to prepare for a new era. He said: “It will no longer be the 200 best advertisers. It will be around 100,000 advertisers.”
The objective is to move small businesses – think of local car dealerships and places of food – far from advertisements on social networks and streaming advertisements instead.
What are the ROKU AD plans for streaming services?
This is really a big problem because Roku is the American market leader: Jedda said that more than 20% of all American television visualizations take place on Roku devices, that the share of visualization of TV 2.8% of the Roku channel in July highlighted on Streamers, including Peacock and HBO Max, and that the company will soon surpass 100 million households Streaming “.
It’s a lot of people that advertisers want to reach, and Roku would really like to help these advertisers do this, regardless of their size or small toolbox.
According to Jedda, AI means that advertisers will be able to generate “very well produced” announcements in a few minutes. And this will open up the sales of advertisements on the market for small and medium -sized companies previously neglected.
Roku does not pretend that it will be the only match in town. But if its AI AI toolbox is convincing for advertisers, then other suppliers will want to compete with this – and that means more IA ads on everything, everywhere.
