- Semrush One combines classic SEO tracking with next-generation AI visibility tools
- Platform reveals how brands appear on ChatGPT, Gemini and Perplexity
- The entry cost of $165 per month can be a serious barrier for smaller brands.
As artificial intelligence becomes the go-to source for information online, maintaining visibility has become increasingly difficult for marketers.
Semrush, a well-established name in online analytics, has introduced a new platform called Semrush One, designed to address this change.
The AI tool brings together traditional SEO analysis and AI-powered search visibility with the goal of helping businesses keep their content visible as search patterns evolve beyond standard engines like Google.
A new approach to digital visibility
According to Semrush, the platform merges familiar SEO data with new layers of AI viewability analysis.
This gives users insight into how their brands appear in AI discovery engines such as ChatGPT, Gemini and Perplexity.
“Semrush has always helped marketers see where they are, and now we’re helping them shape what’s next,” said Andrew Warden, Chief Marketing Officer at Semrush. “By combining SEO and AI into a single layer of intelligence, Semrush One gives marketers the power to influence every moment of discovery and turn insights into performance. It’s the edge that modern marketing has been missing.”
The company says this integration allows for faster adjustments to changes in rankings and search behavior.
Its data sets reportedly include more than 808 million domains and billions of backlinks, forming what it describes as one of the most comprehensive data collections available.
This scale might appeal to big brands, but smaller e-commerce businesses might wonder whether such large data sets translate into practical gains.
Semrush One is available in three versions, including Starter, Pro+ and Advanced, with each tier offering broader functionality for larger teams.
Beyond that, a more comprehensive enterprise product called AI Optimization promises customizable prompts and model-level control for larger organizations.
Although Semrush presents these tiers as accessible to all business sizes, the introductory price of $165 per month raises doubts about the affordability for startups or small digital stores.
Semrush says its own testing showed a rapid increase in AI visibility after adopting the system, nearly tripling its “AI share of voice” in one month.
The company interprets this as evidence that large language models respond faster than traditional SEO cycles.
“With the growing adoption of LLMs and the rapidly evolving world of research, online brand visibility has become a talking point,” said Bill Wagner, CEO of Semrush. “We’re excited to build on nearly two decades of search industry leadership and empower marketers to take control of their visibility in the new era with Semrush One.”
However, it remains unclear whether the gains seen with Semrush One will extend to external clients whose content competes with stronger brands or operates in different search contexts.
The evolving nature of AI-driven search ranking also means that viewability metrics today may not remain stable tomorrow.
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