- The horizon of Singapore becomes a glowing canvas celebrating both national history and the identity of the brand
- Three world records mark this as one of the most daring projections that have ever tried
- Uob’s digital narration merges the tradition, future and heritage of the company through a six -minute visual story
A skyscraper in Singapore has become the canvas of a record mapping mapping map which extends over an astonishing 250 million pixels.
The UOB Plaza 1 building, 280 meters high, is organizing a series of complex projections marking two major stages: the 60th year of independence from Singapore and the 90th anniversary of UOB Bank.
The show has established three world records Guinness: for the largest light production in a projected image, the longest temporary architectural projection and the highest projection of a building.
More than just a technical show
At 5.85 million lumens, light production is exceptional by any standard, even overshadowing the brightest and the best commercial projector on the market.
Although the scale and the brightness are catchy, the projections also aim to tell a story.
“The window of the projection is our way of restoring – offering a record visual show for the community, both for those based here and those who visit abroad, to enjoy and celebrate our shared trip,” said Janet Young, head of the UOB group channels, digitization, strategic communications and brand.
Among the projected content is Majulah SingapuraA work of art of the local artist Sam Lo, highlighting the multicultural roots of the country and collective resilience.
The SG60 logo slowly turns into a UOB90 logo, reflecting the intersection of national progress and the legacy of companies.
Adapted from the winning entries of the Uob Painting of the Year competition, the oldest art competition in Singapore, the screening includes 30 works grouped into three categories: Timeless, Contemporary 1 and Contemporary 2.
These run throughout the week, with all the works shown together on Friday and Saturday evening.
The reinterpretation of these animated visual pieces on a construction facade suggests a modern alternative to traditional exhibitions.
It is, without a doubt, a technical wonder, but also a reminder that large -scale screens remain highly specific to the site.
Their impact is immense but also ephemeral, linked to infrastructure, planning and the objectives of the company as much as artistic intention.
The projection takes place every evening until August 9, 2025.
Via Avinteractive
