- Apple shakes its Siri development team
- Mike Rockwell, the man behind Vision Pro, succeeds John Giannandrea
- Could this be the pivot change Apple needs to put an improved Siri on the market?
There is a major upheaval at the top of the food chain of apples while Tim Cook opts for a new leader to help the company give life to Siri fueled by Apple Intelligence.
Following the earlier reports this week, that Apple Intelligence would be a focal point of the off-site meeting of the execution of the top 100 of Apple, Mark Gurman de Bloomberg now reports that the chief of AI John Giannandrea will no longer supervise Siri’s overhaul.
According to Gurman, “[Apple CEO] Tim Cook has lost confidence in the capacity of AI John Giannandrea to perform on product development, so he moves to another senior manager to help: the Vision Pro Mike Rockwell. “”
Rockwell will now be in charge of Siri, according to Gurman’s sources, who have asked not to be appointed, and he will fall directly from the chief of the Craig Federighi software.
With Giannandrea who is no longer responsible for Siri, he will now work on other AI projects. The decision was made at the Apple Top 100 meeting and would be confirmed to employees later this week.
Assuming that Gruman is right, this change of major manager arrives at a pivotal moment for Apple – once a pioneer in the game of the voice assistant, but now just a simple passenger – because he tries to design a solution for Siri.
Apple had announced its iPhone 16 Pro as the best device for Apple Intelligence, but almost seven months after its launch, customers have not yet seen the real advantages of AI.
With Apple’s delay of Apple a public disaster, this change in leadership could be the catalyst for success which is necessary to make the reality of the complex personal context.
Siri’s redemption arch?
At WWDC 2024 in June, we were able to hear Giannandrea directly about his announced Siri vision of the time. He said that Siri with Apple Intelligence has “a rich understanding of what is on your device”, and that the knowledge base of the vocal assistant “would only be enriched over time”.
Almost a year later, Siri still cannot tell you what month of the year he is and certainly does not understand what is on your device.
Rockwell, which can attribute the merit of Apple Pro Development, has the potential to put Siri’s development back on the right track. Although the mixed reality headset was not necessarily a commercial success, it has incredible exploits.
Tim Cook probably counts on Rockwell’s ability to innovate, as evidenced by the pro vision, to make Siri as good as the company has announced WWDC. And, if he does it, all the opponents will have to accept that Apple is really back on the right track.
