- Sony conducted a dynamic pricing experiment on the PlayStation Store
- The system has been working since November 2025 and affects Sony’s first-party games
- Users in certain regions are offered discounts of up to 27.8%
Sony has reportedly been testing dynamic pricing on the PlayStation Store for months.
This is according to PSPrices, which claims that Sony has been running an A/B testing experiment that shows different prices to different users since November 2025.
In the first four months, the experience has grown from just 50 games in 30 regions to now over 190 games in over 70 regions.
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Sony is reportedly testing prices for its own first-party titles, like Astrobotand launched “a new IPT_LTM program with elastic pricing,” which PSPrices said it spotted because it “tracks PlayStation Store prices in over 50 regions.”
“Our system detected unusual offer structures containing experience IDs (IPT_PILOT, IPT_OPR_TESTING) in PlayStation API responses,” the website explains. “These experimental prices are only displayed to certain user segments selected by Sony.”
PlayStation Store users have apparently seen different prices that are actually lower than standard retail rates on games like The Last of Us Part 2, God of War, Spiderman, Helldiverse 2, Starbladeand more.
Reports add that “personalized discounts have appeared during sales” offering discounts of up to 12.6% on the aforementioned titles.
Although it was initially thought that the United States was exempt from the experiment, in March PSPrices claims that “this is no longer true” and discovered that Sony had since included PlayStation’s largest market.
“In March 2026, we discovered that the United States was included in the experiment – and that the reductions there were significantly greater than in Europe,” the statement said. “While the reductions in Europe are 10-17%, in the United States they reach 27.8%.”
Some third-party games have also received discounts, including WWE 2K25, Warhammer 40,000: Space Marine 2, Kingdom Come: Deliverance 2, Red Dead Redemption 2and more.
In addition to regular discounts, during the February PlayStation Store sales, PSPrices reports that experiment participants also received a different discount compared to regular users.
“For example, Helldiverse 2 was sold to regular users at -25%, while experiment participants saw -56%,” it says.
Dynamic pricing is a method used by companies to adjust the cost of their products in real time based on demand, and is often considered a rather unfair practice; the British government has already launched an investigation into Ticketmaster for the same reason.
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