Sony’s next alpha camera is the launch date for the rumor – and it could have an unusual EVF function


  • Rumour Story affirms the announcement of May 28 “ confirmed ”
  • The new launch will be an email mirror camera, perhaps with an inclined EVF
  • Two models of cameras recently recorded by Sony in China

Is Sony about to announce a new camera? Or maybe even two? The evidence points this way, even if the details are extremely thin on the ground.

Sony Alpha Rumors has updated a short news today, adding the “ confirmation ” that the company will unveil a new camera without mirror online on May 28, 2025. As for what this camera could be, the story barely speculates – although it says that it will not be a successor to the Sony A7 IV.

We have long suspected that a new Sony A7 model is on the way, however, and the fact that the current Sony A7 IV price released in 2021 recently dropped to record the stockings strongly suggests that something is in sight. So, we are still expecting that a new full basic model of Sony will be announced this year – just may not be on May 28.

The Sony A7 IV is ripe for replacement – but there could be another camera announced on May 28. (Image credit: future)

A view of an inclination

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