- Spotify has signed a new agreement with Warner Music Group
- This could include a long-awaited hi-fi level for super-favors and audiophiles
- Competing services began to offer high resolution audio as standard, however
Spotify is about to become more complicated, if a new announcement of the musical streaming service is something to do.
On February 6, Spotify and Warner Music Group announced a new partnership agreement to “offer new fan experiences, a deeper musical and video catalog, additional subscription levels and differentiated content bundles”.
The agreement is likely to see even more music and video content added to the library of 80,000 Spotify tracks, with the care of a new premium “surface” level which should launch some time in 2025.
Although this can finally give Spotify subscribers access to high resolution audio – something that Tidal and Apple Music have offered for years – this also represents another complication in the increasingly large content supply of Spotify.
A Spotify force was its simplicity: it did not divide its user base between various pricing options, other than “free” and “paid”, and occasional users do not have to wonder You have to opt for Hi-Fi Audio their smartphone speakers and budget headphones are unable to recreate anyway.
Spotify also does not need that you were various other content services at the subscription point, as with the group offers from Apple One or Amazon Prime. And if you stayed free of charge, it is very very easy to choose a song and start playing.
But, as the service has increased in its scope and ambition, by pursuing high -level podcast hosts and extended video content, Spotify has not become more complicated. There are now, in some countries, separate levels without access to audio books, alongside various options for individuals and families, and a new level of superfris will only lie down the list of options and packages offered.
Treasury
I am also irritated by the suggestion of another paid wall for high resolution music. Nowadays, Apple Music and Tidal include high resolution audio in its basic package, which does not seem to be the Spotify strategy here – the better quality audio is something to be paid, rather than some Something to attract users to the platform in the first place.
Since Spotify offers significantly less money per flow ($ 0.00437) to artists than in apple (0.0056-0.0078) or tide ($ 0.013), not to mention Qobuz (a plush $ 0.022), it is difficult to imagine that these well -mounted superfans will make more money in cash. to artists rather than Spotify chests.
But the position of the Spotify market means that it is unlikely to be punished for the remuneration of a functionality included by default in the standard plans of its competitors.
Spotify is THE Dominant music streaming service, helped by a free level of streaming and supported by advertising which brings its number of subscribers to more than 650 million – several hundred times larger than that of music or tide. Spotify is simply the place that most people listen to music today.
I am happy for Spotify users who wait too long for high resolution audio to arrive on the service. But this new strategy would only ask me why I have not yet moved to another platform.
