- It seems that the prices of the game will remain variable in the future
- Analyst Matt Piscatella described the market as the “Wild West” in a recent interview
- “ Publishers and developers try to find the ideal point for their price ”, he explained
Do not expect uniform game prices so early, warned an industry analyst.
In a recent interview with Gamesradar, the executive director of Circana de Games Mat Piscatella said that the prices were “a little Far West at the moment”.
“We have more variability in the prices and launch strategies that we have never had. We have many titles trying to snack in a way at the upper end of this market, and we have much more that launch at lower prices,” he continued.
It is not difficult to find examples of irregularity in the prices of the game these days. A physical copy of Mario Kart World launched at $ 79.99 / £ 74.99, while the recent Donkey Kong Bananza was a drop of $ 69.99 / £ 64.99.
Death Stranding 2: On the beach Sold for $ 69.99 / £ 69.99, while massive role play (RPG) as Clear obscure: shipping 33On the other hand, costs only $ 49.99 / £ 49.99.
“In the end, publishers and developers try to find the ideal point for their pricing strategy,” said Piscatella.
“If you watch the games that push this upper limit of this price envelope, these are games that have super dedicated fans in general, where prices sensitivity, especially at launch, is very low, which means that people want to play this game, no matter what it costs,” he added.
“I know that many people don’t like that, but people always buy these games at these high prices, so they will continue to do at a high price for the right game that can do it.”
