Nike made its debut on its first Super Bowl advertisement in 27 years last month, and although a female range of athletes was involved, the announcement was criticized for the position of the company on the support of transgender athletes in competition in female sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’Carri Richardson, Jordan Chiles and other stars of various sports were in the announcement of one minute which had a different language with the same theme.
The slogans included “you cannot bend, so bending”, “you cannot fill a stadium, so fill this stage”, “you cannot be emotional, so be emotional” and “you cannot win, so win.”
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Jennifer Sey with the ambassadors of the Paula Scanlan brand, on the left, and Riley Gaines, on the right (XX-Syntics)
XX -X-LEVER ATHLETICS, the sports brand whose objective is to support female athletes by defending security and equity in female sports and keeping organic men outside of female and girls, published a video of several athletes reacting to the announcement of Nike.
Powerlifter April Hutchinson, who was suspended from the Canadian Powerlifting Union for two years for having denounced a trans athlete entering competitions in the female categories, opposed the part of Nike’s announcement on flexion.
“I have never been told that I couldn’t bend or that I can’t do this or that,” said Hutchinson.
Nike, the female advertisements of the Super Bowl NFL’s Sports attract the upheavals in the midst of the national controversies of the trans-trans-trans athletes
The Captain of Women’s Volleyball at the University of Nevada, Sia Liilii, who, among many teammates, fought against the decision of his school to play against the Balaire Trans Fleming athlete and the Spartans of the State of San Jose last season, said that Nike lacked the brand.
“This Nike Ad represented old feminism a little. I do not think that anyone who tells women in sport that they cannot defend their sport,” said Liilii.
“Fake Feminism”, “pretending to worry about women” and “Nike ignores the real problem” were lines used by other video athletes.
The “real problem” is the main point of what XX-LEX ATHLETICS was going through its video response to Nike.
Sia Liilii tells her story in Iw features “Hold The Line”. (IW features)
“Women can bend, be confident, be emotional, fill the stages. And win. But what can’t They do it? Talk. On a particular subject: the protection of female sports, “said a press release from athletics XX-Sox.
“” Do it “-It’s your slogan, isn’t that Nike? Do it. Do you defend women. This is the simplest thing in the world to do,” said Riley Gaines, the defender of sporting civil rights, ending the video.
When the Nike announcement was released, Jennifer Sey, an old American and founding gymnast / CEO of XX-Xy Athletics, quickly called Nike on X.
“You are so full. The only thing that female athletes are informed that they cannot do is defend the integrity of their sports, to keep men away from female sports. Literally, that’s the only thing,” Sey wrote in response to X.
Michele Tafoya, the Vétéran sports broadcaster and journalist, also spoke.
Riley Gaines defended equity in female sports. (XX-Syntics)
“Nike is too late for this party. And they are stuck in a stereotypical language of about 25 years ago,” wrote Tafoya, adding later: “What a waste of advertising dollars”.
President Donald Trump held his campaign promise to protect female sports, signing the “No Men in Women’s Sports” decree on February 5. While some states have conformed and the NCAA has revised its own Policy of the Trans athlete, states like Minnesota have rejected the modifications of their policy.
