- Nine workers out of ten manage spreads daily, says Canva
- Complex formulas and leaves are the biggest obstacles
- Data visualization is important for narration
New research by Canva has highlighted the amount of data that companies use, but workers’ competence and confidence is lagging behind, with the increasingly common “fear of data”.
Most workers (89%) are now managing calculation sheets daily, but more than one in four (27%) would go so far as to avoid them if they could, with the search for canva accusing the training efforts to be ineffective.
Almost half (44%) of British organizations already offer data literacy training, but four in five professionals (78%) still claim to feel an anxiety of data relating to incompetence, not just an aversion.
Canva says that most workers believe that “data fear”
The three -quarters (77%) of the 2,400 marketing professionals and sales interviewed said that their dependence on data had increased in the last two years, a similar number (74%) wishing to be more effective with data in their daily work.
Although there seems to be some confidence in data analysis, certain key areas have been highlighted as missing, including formulas (46%) and understanding of too complex calculation sheets (42%).
Emea Duncan Clark said: “Working with data should not be confined to specialists. When you give teams good tools and training to transform numbers into stories, you can unlock so much potential in an organization.”
Although the data can be powerful, Canva has highlighted the importance of supervising it properly with effective narration. Four out of five (82%) said they feel more confident when they have viewed data, with even more workers (89%) believing that visualizations strengthen the credibility of their presentations.
“The objective is not to make everyone a scientist of the data, but to allow teams to give meaning with confidence to the data at their disposal and to transform it into convincing and engaging stories,” added Clark.
For the future, it is clear that training efforts have failed workers to date. Canva recommends the supply of more intuitive tools that make manipulation of smooth and more user -friendly data.
