- The Netflix bosses said they “expect advertising revenues to double in 2025”
- This is due to the introduction of personalized ads in the second half
- However, this decision could make subscribers off the finance level of Netflix
The best streaming services are still to add new features and test new things, but Netflix’s decision to focus on interactive advertisements could frustrate subscribers.
Speaking at a conference call, the Netflix CO-PDG, Gregory K. Peters, said: “The most immediate advantage of this deployment is to facilitate the purchase of advertisers on Netflix. We hear this advantage, this easier retro-action facility speaking to advertisers. They tell us that it is easier. We see it in our overall performance.”
He added: “He also left the advertiser’s data sources and third parties, whose demand we certainly hear. And that will ultimately allow us to improve the advertising experience of our members, which is of crucial importance. This therefore means better personalization of ads.”
This is not the only change that Netflix has teased because they also discussed making their advertisements more interactive for viewers.
Peters concluded: “We will also introduce interactivity during the second semester. So that is exciting. This is all to say that this is a fairly important step for us, one that we are super excited to put ourselves behind us because we can now go to the regular liberation cycle where we deposit new features all the time, both for advertisers and for members.”
Concentration on advertisements could ensure the frustration of Netflix subscribers
If you are currently on the “advertising” of Netflix level, you should expect to see these changes to come soon. However, although this is an exciting period for streaming it, viewers may not be so enthusiastic.
Subscribers are currently paying $ 7.99 per month for Netflix standard with announcements. And when you watch streaming services without advertising like Apple TV +, which charges $ 9.99 a month a little more, it might make people wonder if they get the best value for money.
The levels funded by advertising are now common now, of course, with rival streaming services like Disney + and Hulu also offering this option. But constant briefs are pain, and one of the reasons why many of us move away from linear television.
Everyone will have their own opinion on this decision, because some people do not care about the announcement and to use them as an opportunity to take a break. We will just have to wait and see how these personalized announcements are once the deployment is finished.
