The price of the cryptocurrency exchange climbed more than 30% in the last 24 hours after the exchange announced a very publicized partnership with the Italian football club of Juventus.
As part of a new three-year agreement, Whitebit has become “the official exchange of cryptocurrency” and “Official partner of the Channel” of Juventus, according to a press release.
Starting with the FIFA Club World Cup in 2025, the exchange logo will be presented on the right round of the first male jersey of the club.
The exchange described the agreement as a strategic collaboration focused on digital innovation and the commitment of fans. The price of his token jumped shortly after the revelation of the announcement.
It should be noted that the main stable issuer, Tether recently expanded his participation in Juventus at more than 10%.