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Jax Ulbrich, the son of the defensive coordinator of the Falcons of Atlanta, Jeff Ulbrich, triggered the controversy after holding the phone number of Sheduer Sanders on his father’s computer before the NFL’s draft start.
Jax composed the number to call Sanders during the project.
The NFL subsequently inflicted a fine on the deputy coach of Falcons $ 100,000. The league also issued a fine of $ 250,000.
The situation sparked a certain debate on the question of whether Ulbrich, in his second visit with Atlanta, would be dismissed from his work. But Ulbrich said he never feared that his work was in danger.
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The second coach Jeff Ulbrich des Falcons d’Atlanta looks against the Dolphins of Miami during the pre-season match at Hard Rock Stadium on August 8, 2019, in Miami, Florida. (Michael Reaves / Getty Images)
“In all honesty, I never went there, but I only felt the support of the organization in all ways, people who worked the line of cafeteria in [owner] M. [Arthur] Blank himself, all, “Ulbrich told ESPN on Wednesday.
The NFL emits massive fines at Falcons, Jeff Ulbrich on Sheder Sanders NFL Draft Prank Call
Ulbrich managed various assistant coaching roles from 2015 to 2010 during his first visit with Falcons. Head coach Raheem Morris, also during his second visit with the team, brought Ulbrich back to Atlanta in January to fill the opening of the defensive coordinator.
The Falcons dismissed the former defensive coordinator Jimmy Lake shortly after the end of the regular season.
Sheder Sanders and Jeff Ulbrich (Imagn)
“I felt great support on his part. It was one of the biggest reasons, in all honesty, that I came back here because of the organization and what I think of this building,” added Ulbrich.
Ulbrich said he still hadn’t decided to discipline for his son.
Cleveland Browns Shemer Sanders quarterrière, before, leaves the field after the team mini-record of the team in Berea, Ohio, on May 10, 2025. (AP photo / Sue Ogrocki)
“We are still working through it, but it was a challenge for our family,” said Ulbrich. “But this is a challenge that everyone in our family is ready. And as I said, it will improve my son because of this.”
At a press conference last month, Ulbrich said Jax’s actions were “absolutely inexcusable”. He also said that he was not aware that his son was responsible for the farce call only after the project, but he was “shocked” when he learned development.
