Apple octane high octane racing film F1: the film Rulgate at the top of the American and Canadian box office this weekend, fueled by Star-Power and a finely adjusted marketing campaign, according to Comscore.
The film, which features Brad Pitt as a Formula 1 runner who returns to the track after an accident ending almost his career, reported $ 55.6 million in ticket sales in the two countries. This statement exceeded the interior forecasts of $ 45 million to $ 55 million from the Boxoffice company.
Global receipts have exceeded $ 88 million, powered by the solid sport fans in Europe and Latin America.
Running films generally spray in theaters, according to Daniel Loria, the main vice-president of the Boxoffice Company, a company for electronic commerce and theatrical data services. The most successful genre, the widely acclaimed Ford against FerrariOpen to a modest $ 31 million in November 2019.
“We haven’t had as many movies on car racing that has broken,” said Loria.
A notable aberrant value is the Fast and Furious Action series that has extended beyond its street race roots to include robberies, spying and improbable moon shot.
F1 Has several factors weighing in his favor, helping to expand his appeal beyond racing enthusiasts.
The director of the film, Joseph Kosinski, brought the same high intensity cinematographic treatment of Formula 1 races which he lent to the Fighter Jet sequences in his film in 2022, Top Gun: Maverick. The moviegoers who were questioned by Cinemascore gave F1 A note A, signaling their approval.
Netflix Formula 1: Drive to survive The series has helped fuel the popularity of Formula 1 races, especially in the United States
Apple also put the marketing muscle behind its film, an Apple original film production that the variety brought in more than $ 200 million to win.
The technology giant has boasted F1 During the opening address of the CEO Tim Cook at the World Conference of this Year developers, and offered a film delivery to iPhone users. Apple Music also amplified the soundtrack of the film.
Warner Bros, which has marketed and distributed the film, developed a tailor-made campaign that emphasized the participation of the world champion of Formula 1 Lewis Hamilton in Europe and Latin America, while focusing on Pitt in the United States
“It looks a lot like a team of stands perfectly coordinated in a race,” said Paul Dergarabedian, senior media analyst at Comscore, an information and analysis company. “They drew this thing from the starting line with great success.”
F1 Represents the biggest opening weekend for Apple, whose previous cinematographic efforts, such as “Killers of the Flower Moon” by director Martin Scorsese, were acclaimed by criticism but have obtained modest results at the box office.
“The exceptional beginnings of the film reflect both the excitement of Formula 1 and the deeply emotional and entertaining story manufactured by the entire distribution and creative team,” said Zack Van Amburg, Apple’s world video chief, in a press release.
