- The former director of Microsoft, Peter Moore, said that if Xbox had not spent so much time and money repairing the Xbox 360 consoles, “I’m not sure that the Xbox brand would be there today”
- Moore called him a “decisive moment” for the company
- He also thinks that if Xbox had fallen, the game industry would have suffered
The former chef of Microsoft Peter Moore thinks that the Xbox brand may not be there today if the company had not focused on the repair of countless Xbox 360 consoles.
In an interview with the game sector, Moore suggested that the company was in hot water trying to understand how to repair the “Red Ring of Death” of the Xbox 360, but determined that spending the $ 1.15 billion in repairs is what ultimately allowed its future.
“It took us a while to understand what was going on,” said Moore (thank you, Gamesradar). “Were fans in the right place?” […] Try to know if you know, […] Wrap the towel around this would create more heat, which would join some of the problems of cracks in certain units. It all happened, and it was stressful. But the only thing I will always say is, you know, it was, for us, a decisive moment.
“If we had not done what we did, I’m not sure that the Xbox brand would be there today.”
Moore continued saying: “We estimated that it was well spent money to hang on to a brand that we built, that we thought we had great viability in the future-and of course it is the case,” he said. “And do good by the players.”
However, Moore believes that if Xbox had fallen, the game industry as a whole would have suffered.
“The tidal rise raises all ships. Microsoft’s entrance to the market has created a massive rising tide,” he said. “They put billions of dollars in marketing, advertising, R&D, and I do not think that industry would be close to what it is today if Microsoft was not involved.”
In other news, Microsoft has recently made significant discounts of his game division, dismissed around 9,000 staff members and canceling several projects such as the Perfect Dark restart, Farceand an unexpected MMO of The elder scrolls online promoter.
