The price of Intel’s Core Ultra 7 shows how AMD’s high-end desktop processors now offer smaller performance gains despite much higher prices.


  • Cheaper Intel CPUs now defy AMD’s premium pricing logic
  • Performance gaps narrow as AMD charges more for modest desktop gains
  • Energy efficiency and cost pressure are reshaping high-end CPU value

I’ve written before about Intel quietly taking over the low end of the desktop processor market, where chips costing around $200 now offer performance that was previously much higher in the stack.

However, what makes things even more uncomfortable for AMD is the fact that a similar trend is creeping into the high-end, where Team Red pricing no longer extends as far as before.

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