Hailey Bieber recently sold his brand, Beauty Empire, at Elf Cosmetics for $ 1 billion on May 28, 2025.
According to recent conclusions of RadonelineA source, which is close to it, revealed the reasons why the American model sold its make -up brand, which has become a brand of $ 1.44 billion in two years.
“Hailey sold the Rhode to Elf for a huge day of pay,” started the initiate. “She now turns all her attention on Skylrk.”
Revealing that she is now turning her “full attention” to her husband, Justin Bieber Skylark’s clothing brand.
“In the coming weeks, you will see her more crossed for this. She helps her in creative strategy and even product development. This is a calculated change,” added the source.
“She built Rhode in a billion dollars brand, has conceded at the top, and now she uses this momentum to help launch the next Chapter of Justin,” said the initiate to publication. “She tries to be a magnate, and she is on his way.”
For those who took place, the baby Singer is currently facing “financial problems” and he would also have sold his nearly 300 songs to Hipgnosis Song Capital for $ 200 million.
“Selling this catalog was like selling part of itself. But given the choices he made, he had no option,” noted the source.
Before concluding, the initiate shared that the singer “always blows through money as if there was not tomorrow”.
It is relevant to mention that Hailey Bieber made the knot with Justin Bieber in 2018 and the couple shares a son, Jack Blue Bieber.